Spotify today declared war on Apple after launching a new mobile app that allows users to sync their music wirelessly (unlike iTunes) and announcing a new online music store with free software that enables iPod and iPhone users to download songs, bypassing iTunes entirely.
To further establish themselves as music technology leaders Spotify has also extended its Premium Service to all it's users - even those who only utilize its free services.
The new services now available allow users to, for the first time, manage all their songs using Spotify alone - a revolutionary new move unrivaled by anyone thus far.
Daniel Ek, Spotify founder, is now one step closer to his dream: making Spotify 'the only music player you'll ever need'.
He went on to say that 'Our users don't want to have to switch between music players, but they do want to take their playlists wherever they go, on a wider range of devices, more simply and at a price they can afford.'
Offering bundles of songs, ten tracks will cost Spotify customers $9.99, which doesn't undercut Apple. However, a bundle of 100 songs will cost just ?50, beating Apple by 59 cents on average and ensuring that Apple faces its first genuine competitor in the music sales department since the development of iTunes.
Until now Spotify has had around one million subscribers across Europe, but nine million free users - numbers that are set to grow rapidly after these announcements.
Not one to be outdone, Apple is ready for some serious competition. Recently announcing that they will soon be launching a 'cloud based' online music storage and streaming service, Apple is ready and willing to play Spotify at its own game, marking an interesting time in the online music department.
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