It s cold outside, buyers aren t motivated do anything but sit by the fireplace and sip hot chocolate, and your properties are just sitting there on the market. What to do? How to move those listings? Here are three ideas to get people in your office, and considering buying one of your listings.
Winter Sales Idea 1: Make Your Office Holiday Party Public!
Do you really want to have a party with just the people in your office that you see everyday anyway? Forget the usual drab office party and throw a massive party open to the public, with free wine and egg nog, maybe a little live holiday music, some hors d oevres, and the local forth grade class s holiday artwork (that will at least bring their parents).
And all that is fun, and will get people in the door, but once they re there, get them excited about the idea of buying a new house for the new year! Everyone dreams of a more luxurious house, a better neighborhood, more yard space, or more bedrooms. You don t have to stand up and make a speech pushing your listings, keep it subtle and simply put information about your listings in visible places around the office. Instead, try to engage people by talking about their goals for the new year, their new year resolutions, what kinds of schools they want their kids to attend, etc. Open the door for them to imagine, to dream, and once their minds are open they ll actually notice the listings and start paying attention.
A final note: have everyone there sign up for your mailing list.
Winter Sales Idea 2: Host a Free Personal Finance Course Open to Everyone
Personal finance is on everyone s minds these days, with the economy in turmoil, debts at all time highs, and the unemployment rate disturbingly high. In short, people aren t buying houses because they re nervous about money, so turn that disadvantage around by tackling it head on.
You can talk about everything from downsizing to a more affordable home, to ways to improve credit, to monthly savings tips, to tax strategies associated with real estate, to low mortgage programs, to helping with monthly finance budgets. The list is endless, and all of it lends itself to a conversation about real estate. Another discussion point can include the possibility of signing a rental agreement on homeowners existing homes, instead of trying to sell; have a discussion about the risks and benefits of renting versus selling, and remember to bring up plenty of examples of homes you re currently listing.
Winter Sales Idea 3: Get Creative with a Public Forum
People like getting dressed up and having an opportunity to show off their predictions for the future, it makes them feel sophisticated. Consider a social forum; for example you could host a party called Brews n Clues, with craft microbrew beer provided by the boutique brewery down the street, and host a public discussion about projections for real estate values in the next five years. Everyone loves supporting local businesses, everyone loves beers, everyone loves pontificating their opinions, and you can address head on the community s concerns that real estate values won t improve.
Bring plenty of stats, facts, tax strategies, and other compelling arguments, and prove to the community just how compelling an investment real estate really is!
The trick with all of these strategies is to simply get bodies in the door, and to initiate a dialogue with them to open their mind to the possibility of a new abode in the new year. Get them excited, get them dreaming, help them with their finances, and open their minds to the fun and exciting prospect of a new home!
Author Resource:
Brian is a contributing writer for a variety of online publications, including NuWire Investors and EZ Landlord Forms (http://www.ezlandlordforms.com ), a provider of rental agreement forms.
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