Despite a shaky beginning, Turkish Airlines have retaliated with some strong years in business. The airline reported a gross annual revenue that was more than 4 billion dollars US in 2011 alone. Yet throughout the 70s and 80s the company was plagued with multiple issues that affected their reputation negatively, which included constant flight delays and bad customer service.
The airline was also trouble with seven accidents reported between the years of 1974 and 1983, along with multiple other serious problems. The fate of this airline turned on its tail only after government intervention throughout the late 80s, which saw a rise in fortunes. Since the beginning of the new century, Turkish Airlines has seen a consistent rise in profits and popularity, which indicates a positive future is really on the horizon.
No one can ever say that Turkish Airlines does not recognize the value of marketing and brand recognition. In fact, they are smart because they carefully select whom they take-on and the markets that are affected. For example, American basketball and the airline's contract with all-star US basketball player Kobe Bryant. Complete with an humorous component, Kobe Bryant did a commercial for Turkish Airlines in February, 2011. Caroline Wozniacki was placed on this list within recent months. She will lend a hand by promoting the airlines' Business Class service to the European fans of tennis.
Last year, 2011, was a banner profit year for Turkish Airlines as they reported a 9M net profit of 169 million USD. The company's sales revenue jumped to 5 billion USD, translating into an impressive rise of 39%. With the intent of increasing revenue generated by business class passengers, the company is building a fleet that will consist of long-haul aircraft, specifically the Boeing 777-300ER. There are also plans to open international cargo routes with wide-body planes. The company's results were welcomed, even if they were a surprise. Adding fuel to the fire is the intensive marketing strategy the airline has adopted to increase brand awareness all over the globe. Targeted goals include making inroads in the US markets as well as continued growth in Asia.
During the summer of 2011, Turkish Airlines was abuzz with plenty of action. In July 2011, Turkish Airlines managed to sign off on a 5 year contract with Euroleague Basketball in which it will put up the funds for the world wide European basketball competition. The name for the basketball association will be adjusted to Turkish Airlines Euroleague basketball within the next season. This really should not be a surprise for anyone who knows about the company's marketing plans. Turkish Airlines understands how sports appeals and reaches out to a lot of people. Everyone who flies is a part of everything that is going on. While Turkish Airlines does have quite a bit of a history, their start was quite rocky. It isn't surprising because airlines face many problems that need to be dealt with. This company has undergone many changes, from the bottom up. This is a company that has clearly learned its lessons and will not repeat the same mistakes, transforming into a strong company that can easily adapt to the environment. This article has offered a small look at the exciting changes going on at Turkish Airlines.
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