This article discusses the need of white hat SEO techniques and why one should avoid the black hat SEO techniques.
Search engine is very important part of web development. According to few studies it has been proven that 90 percent of traffic is generated on the sites by SEO only. This proves the importance of SEO. Good SEO helps to change the ways you do business with increasing your online presence.
Te websites owners hire the search engine professionals to do SEO for the websites. The process of improving the web traffic is the simplest definition of SEO. It helps to get good rankings in search engines by applying various techniques and tools. When the site comes in the first rank in search options that means it will boost the businesses as it will come as the first recommendation.
Search engine optimization practices also have few limitations as all SEO practices are not allowed by the search engines. Therefore the search engines have set guidelines for the SEO professionals and web masters. This includes the techniques which are allowed and considered as normal by search engines. This type of ethical techniques is also known as white SEO techniques.
In search engine every website comes in the right side so you should also take care of that thing. Always check that your website is at the right place and it is according to search engine guidelines. Always prefer SEO professionals for the work as they are aware about all the rules and guidelines. IF any website violets the rule then it goes into web spam. Few do spam indexing which is an unethical practice and it is the manipulation of the relevancy by search engines.
It always danger while the SEO is done with black hat or unethical means as search engines can remove the website from the search engines forever or penalized.
According to the head of web spam team of Google a site can get two types of penalty from Google. One is Algorithmic penalty and the other is manual penalty. Algorithmic penalty includes keyword stuffing, content spam and sneaky JavaScript redirects. Manual Penalty depends on the degree the site has violated the rules of Google.
One can request to include the site back on the search engine after fixing all the issues and SEO practice as per the set rules. You need to send them a request so with that they will understand that the corrections are done by you and they will allow your site once again.
To avoid all these issues always seek the work from professional SEO professionals for your site.
SPINX is a New York Web Design offers creative web design services in New York and Local Area. We are expert SEO New York Company providing effective internet marketing solutions.
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