Search engines have come a long way ever since they were first made in the early 1990's. The search engine industry is still growing and corporate giants know there's still a whole lot of cash to be made, so everyone's trying to find that little extra something that can give them the cutting edge on their rivals. One could question the growth potential of modern search engines like google, there is however always room for development.
One of the disadvantages of recent engines like google is that some of the outcomes produced could possibly be irrelevant to the query entered from the user. In order to overcome this challenge, some companies, such as Yahoo! employ people to manually make sure that the final results produced in searches are relevant, and so improve the algorithm used. As a result the search engine's reliability optimal, but can it be enough?
To be able to get over this, IBM is promoting an algorithm, Clever, that promises to change internet searching as we know it. In the language of IBM itself: "[Clever is] an advanced algorithm that improves the performance of Search on the internet engines by getting them to automatically distil a collection of documents representing probably the most authoritative and relevant info on a requested subject." This, in effect, takes the need for human intervention out of the picture. Although it's still not publicly distributed, its prospective looks really encouraging indeed.
Modern engines like google already are a bit more ‘clever' than they used to be. For instance, when a query doesn't produce any results, google suggests an alternative search which is known to produce results. This really is helpful in the case of a typo, but what goes on when the user is looking for something with all the wrong words? For example, let's imagine someone has entered the query "The White Home", and is also hoping to research more information on the White House. It is very unlikely that any modern search results will produce results concerning the US president's residence.
However, researchers claim that that is about to change. Up until now, it's been extremely tough for humans to implement the laws of human speech on a pc. Linguists and computer scientists are working together towards that goal. The search engines would execute a lexical and logical analysis on the given query and list results comprising synonyms of the words entered. That would be very useful for non-native English speakers as well as those of us who simply forget manufacturers, film titles, names of landmarks, etc.
Advances like these might appear one million miles away from search engines' humble pre-web beginnings, however they actually are coming. The brand new era of search engines will symbolize the newest era of human-computer interaction and definately will change the way we go through the Internet forever.
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