Web administrators employ SEO because of the theory that the more frequent that a site appears on the first page
of a search engine (whenever a user searches), the more probable that it will be visited and read by a user.
SEO is a type of search engine marketing that helps promote web presence. With this, your products and services will be within view of prospective customers. It covers various types of searches. This includes local search, image
search, video search and others.
Changing the design of the website, both at the frontend and backend to optimize it will incur costs, as well as using methods that will improve its ranking on a web search. You will also need a way to track these search results to be sure that your website stays at least within the top 10.
Getting Started
Optimizing a website to improve its web presence involves a number of options:
1. Editing its content and HTML as well as associated coding to increase its relevancy to specific keywords.
2. Remove the barriers to the indexing activities of search engines. When your website is indexed, it basically means that your website is part of the
search results and you can begin to use your SEO strategies.
3. Promotion of the website to increase its number of backlinks. Backlinks are incoming links to a website, which were initially a means to navigate the web, but now more important in SEO business.
White Hat Techniques
White hat techniques are widely acceptable techniques in SEO marketing. There are services offered by search engines that make sure that a website gets
indexed by the leading search engines. Google and Yahoo! use web crawlers to look for pages for their search results.
Some search engines, especially Yahoo!, guarantees web crawling for a fee or Cost Per Click account, although, this assures inclusion in the database but not
specific ranking within the search results. Other services of Google include the Google Webmaster Tools, which ensures that all pages are found using an XML sitemap feed.
There are other methods used for SEO such as cross linking. Cross linking increases the links to the main page of the website using its available pages.
There is also keyword stuffing, which includes keyword rich text in the webpage matching all search queries. Backlinks from a web directory is also helpful.
Gray Hat Techniques
Gray hat techniques are neither white nor black. These techniques are so-called gray because there are risks that go along with them. An example is purchasing
links.
Google is against the sale or purchase of a backlink but there are many online pages, magazines and other resources that offer backlinks for a fee. Basically,
the price of a text link depends on the authority of the linking page. An example of an unofficial benchmark of the average price for a text link is Google's
PageRank.
Black Hat Techniques
If you intend to engage in SEO marketing, you must also be aware of spamdexing. This is an SEO black hat technique that affects the user-experience
of search engines and affects the relevancy of the search.
Most search engine check for spamdexing and remove suspicious pages. User complaints have also resulted to SEO people blocking results-listing from suspected websites. There are many forms of spamdexing but it can be classified into two classes; content spam and link spam.
SEO Pitfalls
The problem with this business model is that search engines periodically change their algorithms. There is also no guarantee that referrals will continue. Because of these, if you rely solely on SEO techniques, you can suffer major losses if suddenly there is no organic search traffic coming your way.
Author Resource:
Prasanta Chatterjee has expertised in content writing and search engine optimization.
This article is published by Cheap SEO | SEO Consultancy | Professional SEO
![[Valid RSS feed]](http://www.look4articles.com/images/icon_Rss.png "XML Feed For RSS"){kind=icon}
Category Rss Feed
Print This Article
Add To Favorites
![[Valid RSS feed]](http://www.look4articles.com/images/rss.jpg "XML Feed For RSS")