Pegged as being the fourth largest European airlines, Turkish Airlines has been moving quite aggressively into the position of the airline industry's leader. The has airline flies to places around the world such as Asia, Europe, North America, South America and is making strides to various location in Africa. This company is approaching 80 years of flying business. Its story contains plenty of ups and downs. However, the one thing that is very amazing, especially for a global airline, is the fact that not only are they still viable, but they are even more stronger today than ever.
In early February, 2011, Turkish Airlines received leading aviation industry magazine, Air Transport World, "Market Leadership Award 2011". This is an internationally recognized achievement for the airline that was presented during a ceremony held in Washington D.C.
Most business around the world have faced significant challenges due to the state of the global economy over the past few years. Yet the airline industry is notorious for following the general movement of the global economy. Yet Turkish Airlines has flown in the face of economic movements, which should stand as a testimony to its strong marketing ability and management strategies.
Also, one more US flight gateway was added to this list in June, 2010 for Turkish Airlines. This most recent increase raises the amount of gateways that originated in the United States to three, with nonstop flights from Washington DC to Istanbul, Turkey. There will be 4 flights each week coming of Dulles Intl Airport. The chosen airliner will be the Airbus A330. This move indicates that Turkish Airlines is always looking for ways that will give American plenty of reasons to see Turkey's beauty. Surely, one could say that Istanbul has both old world and modern charm. A fourth gateway that is planned for 2011 will go from Los Angeles CA and run to Istanbul.
This is wonderful news for those who are members of Miles & Smiles because the combination of technology and innovation will make things much more convenient. These reward program members can receive important updates to their accounts via a new messaging application. The essence of this service is to make members aware of the status of their accrued miles. This is a very important service because not only does it have an effect on the member's actual benefits, but it also impacts the upgrade level requirements. The whole purpose of this is to give the customers updated information about their accounts so that they can use them to the best of their ability.
Turkish Airlines have reaped the benefits of diversifying their strong marketing efforts.
Most businesses understand this basic business principle. And yet, far too many businesses overlook the importance of emulating Turkish Airlines' example of reinvesting in their own future success. So not only does it make the airline stronger, but it allows for passengers to benefit as well.
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