Look at the days prior to the internet, all formal company interaction whether internal or external was composed on company branded papers. From internal memorandums to formal letters all used the company logo. Very often you would also discover that an organization might have used branded envelopes and complement slips also. All of this ended to ensure the company portrayed a specific image understanding that the brand and corporate identity was imprinted on everyone's minds.
Now look at the current climate. A large proportion of company communication is via email yet how many times is an email branded. If your company went to all of the effort of using a brand name and corporate identity put in place, what makes them not ensuring this really is reflected in their communication? It's a difficult one to understand because so many companies probably have branded paper for that odd snail mail letter then need to send.
The obvious basis for not branding emails is just a lack of consideration. Emails are immediate and many people don't understand how email branding works or they can even do it. However knowing that you can means you still need to make an effort to implement it.
Many individuals at now are planning, why is email branding very important anyway? Think about it like this, people receiving emails will probably have loads that seem to be exactly the same, having branding is likely to make yours stick out. It is also the opportunity to get your logo, image and company message across. With all emails all staff members looking the same it can help in showing the professionalism of your business as well as improving brand recognition.
Although creating a branded email allows you to keep an uniform look across all company emails there are some things you need to consider. Firstly think very carefully before including a graphic. If you are going to do this then it's vital to make sure it is small in size. When you have a large image within your emails then you can find you end up obstructing everyone's inboxes. This will not produce an excellent image for the company.
One other good thing to remember is always that a lot of emails are reviewed in a preview pane in outlook instead of being opened. In case your email just shows a picture of a business logo at the top no text can be seen chances are your email will be deleted prior to it being even opened and study. While discussing outlook additionally it is important to keep in mind that many new versions of outlook will not download images in emails. So it's crucial that you ensure your email looks great once the images usually do not show.
It is also worth remembering that people will read your emails in a wide range of different types of software and it is important to do whatever you can to ensure your branding remains visible. You'll always run into the problem of working with people who only view emails in plain text. Which means they'll be able to view the text but that no images will come through. That is something it will impossible to avoid but by continuing to keep images to the absolute minimum can help to reduce this problem.
Overall, just make it simple, the harder you add as well as the more elaborate your design becomes the higher the opportunity it'll be stopped by Spam filters. However if you are looking at whether you need to brand your email or otherwise not, what are you considering? It is vital for any business to have an identity as well as your email is an integral part of this and really should not be ignored.
Author Resource:
Think of the days before the internet, all official company interaction whether internal or external had been written on company branded document. From internal memos to formal letters all used the organization logo. Quite often you'll also discover that a business would have used branded envelopes and complement slips as well. All of this was over to make sure the company portrayed a certain image and that the logo and corporate identity was imprinted on everyone's minds.
Now think about the current climate. The great majority of company communication is via email yet how often is an email branded. If your company moved to every one of the effort of having a logo and corporate identity put in place, why are they not ensuring that is reflected in their communication? It's a difficult one to understand as most companies probably have branded paper for that odd email letter then need to send.
The most obvious basis for not branding emails is simply a lack of consideration. Emails are immediate and most people do not understand how email branding works or that they'll even do it. However knowing that it is possible to means you will still need to take some time to implement it.
Lots of people at now are planning, why is email branding essential anyway? Think it over like this, people receiving emails will most likely have loads that look the same, having branding will make yours stick out. It is also the opportunity to get a logo, image and company message across. With all emails all workers looking the identical it will help in showing the professionalism of your company in addition to improving brand recognition.
Although creating a branded email enables you to keep an uniform look across all company emails there are some things you ought to consider. Firstly think meticulously before including a picture. If you are planning to do this then it is vital to makes it small in size. For those who have a sizable image in your emails then you can find you get clogging up everyone's inboxes. This will not create a great image for your company.
Another good thing to remember is that a great deal of emails are reviewed in a preview pane in outlook instead of being opened. In case your email just shows an image of an organization logo at the top no text can be seen chances are your email will be deleted before it's even opened and browse. While discussing outlook it's also important to keep in mind that many new versions of outlook is not going to download images in emails. So it's crucial that you ensure your email looks really good if the images don't show.
Additionally it is worth remembering that people will read your emails in all kinds of different types of software which is important to do whatever you can to ensure your branding remains visible. You will always encounter the issue of coping with people who only view emails in plain text. Which means that they'll be able to see the text but that no images can come through. That is something it's going to impossible to avoid but by maintaining images to a minimum will help to reduce this issue.
Overall, just keep it simplistic, the harder you add and the more elaborate your design becomes the greater the chance it'll be stopped by Spam filters. However if you are thinking about whether you will need to brand your email or not, what are you contemplating? It is essential for just about any business to provide an identity as well as your email is an essential part of this and should not be ignored.
![[Valid RSS feed]](http://www.look4articles.com/images/icon_Rss.png "XML Feed For RSS"){kind=icon}
Category Rss Feed
Print This Article
Add To Favorites
![[Valid RSS feed]](http://www.look4articles.com/images/rss.jpg "XML Feed For RSS")