Are you managing a SEO campaign and so are unsure just what the benefits are to your business? It might be that you aren't monitoring the correct things to obtain the necessary information. The aim of this article is to provide you with good info on the very best methods to monitor your SEO campaign.
The info in this post is ideal for those people that do their particular SEO but also for those that don't so you know what to search for and can make sure you are getting real benefits from it.
You will sometimes find that SEO is measured in terms of in places you rank in the search engines and showing a heightened position will be the aim of the campaign. However there are problems with applying this kind of measurement. The primary ones being that doesn't everybody will dsicover the identical is a result of the various search engines there are a lot of stuff that can impact how much of an individual sees. Secondly your actual position changes on consistantly and in certain cases hour by hour and so the accuracy isn't clear.
Knowing this it is clear which you cannot appraise the performance of your SEO campaign purely on increased positioning in the major search engines. So how do you understand how successful your campaign is? Well a better solution to which is to view the traffic that's coming to your internet site as well as how they are coming. It's important to look at this long term, for instance, an advanced company that does most of its business at Christmas then you'll need to compare your traffic figures year on year. In the event you start your campaign in July and also you figures increase in December, this isn't telling you anything because they would anyway. You can definitely you look at July per year after starting it is possible to check if there is a change in average traffic.
It is important to know the search terms that you're being found as well and if there is an increase in traffic for those particular terms. The explanation for this really is, imagine the case that you have done a big offline marketing campaign and thus people know your company name. This may result in increased pursuit of your site, but for you exact name rather than your keywords. This can show more visitors but that is nothing to do together with your SEO campaign.
Having said this, you will require to set up some form of analytics on your website and ensure it is setup correctly or perhaps you will be experiencing potentially misleading results. The most widely used analytic program is Google Analytics since it is free and straightforward to install. Having said that, there can still be some problems when setting this up and they need to be addressed prior to monitoring.
One of the most common errors when establishing Google Analytics would be that the tracking code is not put on every page of a website. What this means is a large chunk of traffic might not be reported at all. This is very easy to correct, you should check each page to make sure the code is protected which can be frustrating and also you need to remember if adding new pages the same thing needs to be achieved. A quicker and easier way is to setup an include file that is universal across all pages and also the code may be put inside this file.
Remember that should you correct this error you can start your monitoring right from the start again as you often see a sizable jump but this is nothing to do with your SEO and mainly to do with the fact after you are seeing your entire visitors.
Another common error on Google Analytics is the fact that AdWords referrals will probably be displayed as search engines engine results. To fix this enable auto tagging in your Ppc account. This may provide more details to the analytics program and thus offer you more accurate results. To follow through, click on your advert and then make sure the URL of your squeeze page is showing the car tag (gclid=xxxxxx). Make sure you are not redirecting your squeeze page as a result the gclid code invalid therefore could damage the accuracy of your tracking.
Yet another thing to consider is to make certain your Google AdWords and Google Analytics accounts are properly linked which assists with obtaining the more accurate results. If you'd like to track other PPC campaigns you may use the Google Analytics link builder.
Remember to analyse that which you have to make it as accurate as you can. It is extremely easy to get false results and thus think you're having success if you are not. If you are unsure how to create your analytics, ask a professional, either your internet developer or Google themselves.
If you'd like more details on the way we may help with this check out our SEO page, otherwise feel free to call us.
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