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The challenge with most MLM business opportunities is in finding quality leads- meaning having names and e-mail addresses of people that appear to have an interest in your business opportunity. Being able to get phone numbers and an actual physical address is an added bonus. Without good leads your great product or service is going nowhere. However don't fall into the trap of spending lots of money for leads. There is no guarantee that you'll ever get what you pay for- for many reasons that we'll not go into in this article. What you need to do is generate your own leads and learn valuable marketing principles. You will convert a better quality lead than you would buying them. First of all be darn sure you know your business inside and out. People want to do business with someone who knows what they're doing. Take advantage of available training. Ask questions of your leader. Become a leader yourself. Understand that most people won't make a decision to go into business with you until you have contacted them- professionally- several times. It has been shown that it takes 6-7 follow-ups before someone will respond. So how do you cultivate your leads? One good way to start is using free classified ads. These have been known to produce good results at times (such as Craigslist). You will need to be persistent and creative as many people do this. You can use online marketing advertising which gives you the opportunity for a global market. This can be expensive though so be careful. Getting MLM business opp. leads by taking advantage of companies that offer vera-conferencing rooms or through offering free eBooks has worked for many people. By offering free newsletters that have content geared towards online home based businesses- you can tap directly into the market you're pursuing. It takes awhile to build a relationship with readers this way, but can pay off big-time long-term. Work at promoting yourself on your own website or blog using different online advertising techniques. By creating a professional website you show people that you are someone they will want to work with. It doesn't have to have all the bells and whistles but needs to look professional with great content. You will need to learn how to keep it ranked high with Google or Yahoo Search. Google is the benchmark. Aim for a page one ranking, but at least on the first three pages as most people do not like to search through a lot of pages. If you can stay on the first page of search engines you increase your odds of leads tremendously. Use a good key word program such as Google Adwords or Wordtracker. And the more you update your content the better. Utilize Social media sites such as Facebook and Twitter or even MyPage. Make use of social media sites for generating leads is free and are great sources of connecting people. You can reach out to thousands of prospects this way.
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