Promotional pens may just be the perfect low cost option for branding enhancement for any business. Think about the companies that you already know of that have their own promotional pens. There are thousands, banks, television companies, plumbers, builders, accountants, doctors, dentists, lawyers, hairdressers, veterinarians. You name it there is bound to be a business that uses promotional pens.
Flyers and brochures have their uses, they list valuable information but as you know they also get buried under other papers, or thrown out during clean up operations in the home or office whereas in these situations you will find that pens are kept. Think about your own home and how many pens you have around your house.
Now this may make you think that if you have promotional pens yourself it is not going to be much of a brand enhancement because there are already so many pens traveling around all over the world. Not true, people find pens, search for pens, get pens from other people, leave pens in various places and almost always are looking for pens. Just because the person you happen to supply the pen to may have been your initial prospective customer or target does not mean that the promotional effect stops with them. In the lifetime of one of your pens it may come into the hands of between 1 10 people, perhaps more. If even one of them requires your services the cost of the promotion is worthwhile.
You can choose a special kind of style for your pen depending on the circumstances and the purposes you want to achieve. If the requirement is for branding purposes mainly then you can go with an ultra low cost option to improve the actual number to cost ratio of the pens. However if you want the pens to be more of a stand out and remembered by the receivers you can choose a more stylish option to the point that you could choose Parker promotional pens. The kind of promotional gift that says to the receiver I value you, your custom or your continued loyalty and this is a pen that you can cherish more than other pens you may have received.
I know myself I have promotional pens, of the more upper class designs that I still have and keep for “special use” just because of the stylish look of the pen itself and the packaging it was provided in. I of course will always remember who gave it to me because their message and details are on the pen right there every time I use it.
If your business holds conferences or team building events then promotional pens can be used in the conference or meeting materials. There is almost always a presentation folder of sorts that your staff of attendees will get about the event so including your pen in the package is just a further step in your branding. Promotional pens are great ideas for giveaways at tradeshows or exhibitions as well as being low cost and what everyone is happy to have because they are offered free!
Everyone likes to receive something for free regardless of the item. Those people that do receive free http://en.wikipedia.org/wiki/Gifts : Gifts will normally remember you and your business for a longer time compared to other forms of marketing such as flyers or brochures etc. You may also consider giving out pens with or instead of your business cards, the effect is the same in that you provide relevant contact information but the business card sits on a desk or in a wallet whereas the pen is more likely to be used and therefore remembered.
http://www.promotionproducts.com.au/galleries/Promotional Pens/ : Promotional pens can be printed with your company logo or even a special message. You can choose a range of color options as well as styles and you can make these decisions yourself. If you are not sure of what would be best for a particular purpose you can always ask the opinion of the promotional product suppliers to ensure you get the perfect pen option for your requirements.
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