The biggest cardinal sin that any online marketer can commit, is to treat their customers poorly. Sadly, good customer service has become a rare commodity these days.
You would think it is well known that eighty percent of your business will come from your customers (if you treat them well). However, the way some online marketers act, it is very likely they are oblivious to the incredible benefits to treating your customers like gold.
The benefits to good customer relations means more repeat sales, less refund requests and in many cases more sales through referral marketing. After ten years of marketing online, I have discovered that the following rules make for a very happy and satisfied customer:
Get back to your customer within 24 hours of first contact
Many customers want to be assured that their purchase was a good decision. If they hear back from you quickly, they will feel more confident and are going to be less inclined to request a refund.
Give your customers unexpected bonuses
Always over deliver and give your customers bonuses not included in your sales letter either directly after the sale or several days later as a "thank you". Be sure to collect the emails of your customers so you can randomly send them free bonuses, which will build their loyalty and keep you and your business fresh in their minds.
Be prompt with refunds
Any marketer dreads giving a refund, but if you refuse, your customer can really create problems with chargebacks and complaints. It is also important to keep in mind that the customer can still become a loyal customer (or already is one).
Create quality products and services
No matter what you are offering to your customer, make sure that the quality is always extremely high. When developing a product, I always ask myself, "Would I be happy if I bought this?" before I offer it for sale. If I can't honestly answer yes, then I go back to the drawing board.
Your customer has put their faith in you and handed over their hard earned money for one of your products or services. You need to reward this loyalty with fast customer service, unexpected bonuses and most importantly, quality products. If you are one of those marketers looking for a fast money grab and trying to squeeze out every last dime from your customers, you won't last long in any business, period.
Author Resource:
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