Anyone in search of the top Google ranking, or any other major search engine for that matter needs to have a good understanding of search engines, how they work, and how best to optimize your web site or blog. Don't fret though. Search engine optimization techniques are well recognized and easily applied to any web site or blog.
To succeed with SEO, you must focus on those techniques that have been proven to generate improved rankings over the long term. There are many strategies being used today that may help in the short term but can only get your site banned. Here are the most effective techniques Ive used to dominate search engine rankings for almost any keyword.
Spend time researching keywords. Although you can rank well for virtually any keyword, getting to the top quickly depends largely on competition. Those who succeed online find the greatest level of interest with the least amount of competition. This takes a good deal of time and considerable effort to achieve. Websites that succeed are not discouraged by going at things from a slightly different angle. Consider spending the majority of your time researching keywords that have enough volume to help you achieve your goals but will provide little or no competition.
Don't overlook properly formatted meta tags. Some people think that meta tags are no longer valued by search engines. Even though meta tags are not as weighted as heavily as they once were, they are still important. Search engines use your title and description tags to display your listing. Additionally, this information is used to signal search engine spiders as to the relevant content on your web pages. Consistency is important to both search engines as well as those seeking information from your web site.
Pages should load as fast as possible. Speed is everything when it comes to search engines. Sites like Google and Yahoo want to give browsers access to valuable content. This is virtually impossible if they never reach the content they are looking for. If you want to improve rankings, be aware of how quickly your site loads compared to competitive sites. The faster your site loads the better you'll be.
Start building links to your site. If you want to achieve top rankings, others will have to vote for your website. Google has consolidated the voting process into a single number called Google page rank. This takes a number of factors into consideration but is largely dependent on the value of sites linking into yours. The way to improve this number is by having larger, more authoritative sites linking to you. Begin an effort to attract one way links and watch your ranking dramatically improve.
The majority of search engines will never reveal their true criteria for evaluating web sites and generating rankings. We do know however what top web sites have in common when we analyze the top ranked sites across disciplines. As a result search engine optimization best practices have been identified and can be applied to virtually any website or blog.
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