If you are new to Internet marketing, you may have some questions about the difference among search engine optimization and search engine marketing. These core marketing subjects are very different but share a number of similarities as well.
First, lets focus on how search engine optimization (SEO) and search marketing (SEM) are similar. Each of these online marketing techniques requires a basic and advanced understanding. SEO requires knowledge of search engine and how to effectively optimize a website or web page. SEM requires knowledge and understanding about online marketing, online advertising, and keyword marketing.
From the outside, both internet marketing methods appear to be very complex. The truth however, is that SEO and SEM are simple to understand. Implementation of best practices is what makes success such a challenge. Search engine optimization is essentially the techniques you use to rank well on major search engines is a direct result of your understanding and application of proven techniques in the area of SEO.
SEM success is based on an understanding of running online marketing campaigns across various advertising networks. The largest networks are Google, Yahoo! and MSN. Each works differently but at the same time, the general premise is the same. You place an online ad that displays when users type in specific keywords that you identify. If a browser clicks on your display ad, you pay a fee regardless of whether or not they convert into a customer.
Search engine optimization is unique and different from search engine marketing because the organic result which appears in search engines is driven from your optimization techniques. These techniques are broken down into on page optimization and off page optimization. On page optimization is closely tied to web site design and off page is more associated with in bound links to your website.
The purpose of SEO is to generate natural traffic to your website. After a browser completes a search on Google or other major search engine, the resulting list is based on each search engines algorithm. When users click on these results you do not pay. Organic search is usually referred to as natural or free traffic.
SEM is different than search engine optimization for one fundamental reason. With SEM, you pay when someone takes an action. Unlike traditional advertising you do not pay for your advertisement to appear, only when someone clicks on your ad. Your cost varies based on how competitive your keywords are and where you want your ad to display.
Doing business online requires a firm knowledge of both search engine optimization as well as search engine marketing Both internet marketing disciplines can support your online success. If you are not currently comfortable with SEO or SEM, begin with some simple research, explore SEO and SEM products, or subscribe to an RSS feed. Doing so can improve your knowledge and expertise in both of these areas.
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