By this time as you have done enough of hard work, you can now check out the results on what you have been doing so far. It is very essential to check out the progress and monitor it. Ensure you check that how many links have been generated by you, from where they are coming and the effect on your website as a whole.
Monitor how many links have been generated by you.
To cross-check the improvements and the tasks which have given results in your rankings, it is necessary for you to monitor how many links are generated by you. This will help you to identify and understand how much more efforts are needed and in which direction. For example: You have generated 500 backlinks and your site has gone up from 200 to 20, then you can figure out when you will be hitting the top rank. On the other hand, if your site has not shown much of the difference in the rankings or there is very less improvement in the rankings, you know that you need to push on the efforts which are being put now.
Following are the way through which you can monitor the links generated by you:
• Open up Google and search for " www.yourwebsiteurl(dot)com ". You shall then come across the page which shows "Google can show you the following information for this url:" At the bottom it says "Find web pages that contain the term www.yourwebsiteurl(dot)com" – Click it. On any of the pages wherever there is www.yourwebsiteurl(dot)com Google will display all the pages. Now, this is an indication of a link to your site.
• Open up marketleap(dot)com/publinkpop and type in www.yourwebsiteurl(dot)com. Now, this Market leap link will help you to know how many links each and every search engine has found along with the graph.
• Thereafter, kindly go to alexa(dot)com and type in www.yourwebsiteurl(dot)com. On the page in the left there would be "Sires linking in" – Click it. Alexa can be helpful in tracking out your ranking metrics.
This is something very important: You will come across that these tools are giving you different figures. Do not get worried as it is like your comparing oranges with oranges so get a hold and understanding of one tool and be with it.
Monitoring who is linked to your site.
Whosoever is linking to your site, keep a track of it. This will give you a fair idea of who is interested in your site and what you have on your site. You can then check out their PR (their site importance) and think of meeting up their needs by using the tactics for link generation in future. The best way to keep on checking and tracking who is linking to your site is by setting up Google alerts http://www.google(dot)com/alerts. It always keeps you informed whenever your URL has hit the web page.
This is something very important: Upon receiving a alert, it would be recommended as mandatory procedure to check out the article as to know if the article has remained the same and the link on the article is fully functional which is going back to your site.
Monitor the rankings of your site.
To know whether your hard work has been headed in the right direction and you efforts are not wasted, you need to keep a check on the rankings. This shall help you identify the path forward on the efforts needed accordingly for the rankings as per your expectations.
Check it manually.
By simply doing a search for your keyword phrase in the search engines, you will be able to check your rankings manually. You can then bookmark this page as you will be doing this kind of search on frequent basis. Equally, also ensure you do not perform searches that frequently as Google would appreciate it and your site would go under exception.
Check it automatically.
By using Market leap's verification tool: marketleap(dot)com/verify/default.htm you will be able to check all the major search engines like GOOGLE, YAHOO, MSN, AOL, ALTAVISTA, HOTBOT, NETSCAPE etc. The result derived here would be in terms of page number i.e. Your site appears on page number 3 of Google.
There are various other tools available likely Cleverstat's free monitor for Google: http://wwwcleverstat(dot)com/google-monitor-query.htm . Just a thing to remember here is, you don't have to pay anything to check out your rankings so find out the tool which fits you the best and is easy to use and understand.
Summary:-
• Monitor how many links have been generated by you and cross-check the improvements to know how much more efforts are needed to push the rankings.
• Monitor who is linked to your site and make sure to know what might be the reason for them to link with your site. This way you can meet up their expectations in future for link generation if their PR is good.
• Monitor the rankings of your site and add in the strategies for SEO and link generation accordingly.
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