There are many reasons why you should consider SEO Company. The first thing is experience. They know what works and what does not. You may know but they always know 2 things more than you. And those two SEO techniques will help your business grow. Sometimes people often think they know a lot doing SEO and they end up failing in getting desired results. But I also think that they being a small business they may not have enough budget and want to try on their own.
If you are planning to go ahead with a SEO company to get your site optimized for high rankings and generate more relevant traffic then it is always good to ask and know what they will be doing in order to get your website high in rankings and what they will be doing for generating maximum traffic. Furthermore, which keyword/keyword phrases they will be targeting and how are they planning to do so. If they don't share or doesn't want to tell you, please be informed that there are no secret methods and thus there is no need to hire or pay them for their SEO services. You will often find companies claiming that they can bring your website in top 10 in no time which according to them is week; however they won't clear the keywords which they will be targeting to do so. You might end up having your site in high rankings which may be of no use and of no meaning and such kinds of keyword phrases would be "black book printing in Jamaica" or something like "black brochure in Jamaica".
Since, it is your hard earned money; you need to be sure of where your money is going for what reasons. There are majorly two things to get rankings high which are
1) Generating maximum number of backlinks to your site -
2) Optimizing your website. SEO Company should explain you what they will do, how they will do and by what time you can start seeing the results.
Top Hints:
• You should use the keyword phrase frequently; however it shouldn't be that frequently too. An average of 2% should be maintained as density throughout the website.
• For one page you should target only one keyword phrase.
• If you would like to target another keyword phrase (more than one) then make another page for the each keyword phrase.
• Usage of keywords should be present in the links and headings.
• Usage of the keyword phrases should be at the start of the page and not at the end and it should also be used in title, description and ALT meta tags.
• The search engine spiders should be able to travel on your website through the text links.
• Create a 404 error page and ensure to place a sitemap which links to all the pages.
• Since, you now know the optimization rules, you can check it out with your web designer and guide him accordingly.
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