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Tips for Link Building



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By : Mike Evans    99 or more times read
Submitted 2011-07-20 20:59:05
Building links to your website is the essential part of any seo campaign. There are many methods of building backlinks, e.g. forum post and blog commenting. For those lucky enough to have an unique and compelling product or story to tell, sometimes word of mouth is enough to attract people's interest so that they naturally link to you, e.g. by making posts on their own blogs about your website.

The important thing to remember when link building is that essentially the more links you build the better. Since the mid-1990s search engines have essentially used links to a website as a vote for how interesting a website will be to searchers.

Of course the search engines have to tie in the phrases people use when searching with the website urls they show in the search engine results. Simply-speaking, search engines do this in two ways. The first way is that search engines obviously take account of the textual content of web pages and build up a database of phrases relevant to your website. The second way is that the search engines use the anchor text accompanying the links to your website. For example, if you sell a directory submitter software and lots of people link to you with the anchor text directory submitter, you will tend to do better in the search engine results pages than websites that have fewer links with the directory submitter anchor text.

The more subtle technique to bear in mind when building links is that search engines will also take account of the text around your link, e.g. if you have a directory submitter link embedded inside a paragraph of text that taks about directory submissions, automated submissions and directory submitter software, all these phrases will help to boost the relevance of the link and the optimization benefit it passes to your website in terms of how the site ranks in the search results.

A simple and fast way of building links is through directory submissions. Nowadays, cheap directory submission software can be bought that will submit your website to thousands of free websites. The advantage of web directory submissions is that you submit a good description of your website along with the anchor text for the link you get back from the directory. This means that directory submissions tick all the required boxes - lots of links, relevant anchor text and in-context links.

Author Resource:

To submit website details to directories, visit sliqsubmitter.com and download a free trial of the high-speed automatic directory submitter .

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