Business implies marketing products and services. This means introducing a new product in the market and marketing it to a large number of consumers. Now unless and unless the product is good and different, consumers won't by it. But, evaluating your becomes a secondary matter. The customers must know about the product or service prior to exhibiting an inclination to invest in the idea. Therefore, the companies need to develop a good marketing strategy for the marketing of their products and services. Here, the marketing and advertising division arrives very useful. It is the task of the marketing division to make the general public aware of this newly released product or service with the help of all attainable means such as TV and radio advertising and marketing, Advertising hoardings at public places, launch of consumer forums, SMS marketing, and so on.
SMS marketing is a fresh form of marketing strategy that was developed in the early 2000. SMS stands for Short Message Service, therefore short messages are sent to consumer's mobile phones in text format. This marketing service reaches directly your mobile phones; therefore the purchaser's awareness of the products improves. This revolutionary form of marketing and advertising technique is developing in most of the nations around the world and business establishments are investing huge amount of money to utilize its facilities.
The SMS marketing tool enables one to connect with the client at any time and at any place. In today's fast moving , individuals may perhaps miss out on TV advertisements or Ads placed on hoardings. But, the consumer team is bound to look into and check their messages every time they get a new message alert. Therefore, a person can easily be on any associated information regarding the product even if he is on a move. This can influence his purchasing decision.
Most of the times, the consumers subscribe to these types of notifications as they want to be informed about any new design regarding the product or service. Therefore, these are welcome messages where the business is immediately able to reach out to its dependable customer base with any fresh offers or special discounts.
It has been found that the text messaging is almost 5 times as efficient as direct email, while it is 10 times as efficient as the newspaper articles. The response rate is furthermore terrific with nearly 20 percent of customers taking the essential measures as a result of these messages. Therefore, SMS marketing continues to be a preferred marketing strategy.
The SMS marketing is a good method to pass on time sensitive data. For example, if a specific multiplex is providing discount on particular products and services on unique days of the week, then it can notify its consumers to acquire this service before the conclusion of the day. The businesses can even choose before hand the exact time and date of the distribution of these messages.
With the help of this marketing approach one can constantly make the consumer unique by declaring a personalized "thank you" on the purchase of a new product or by presenting fresh products and services at a subsidized amount for the aged clients.
And lastly, SMS marketing is a great help to the environment as all the data supplied is in digital format hence there is no wastefulness of paper.
Author Resource:
There are millions of emails sent out to customers daily with about a 28% open rate. The open rate for SMS message marketing is about 98%. There are Millions of computers and BILLIONS of mobile phones, now do the math. For more info, visit: http://www.smstraffic.net/
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