Backlinking is an approach for search engine optimization for webmasters who would like to have their website become popular or at least establish a good internet presence. The term simply means to create a link back to your site. In so doing, it creates web traffic. There is also the possibility of getting the site indexed by the search engines.
Link building is a good way to increase the search engine rankings. Most webmasters know that by having better link popularity for their sites, the better chances of getting better page rankings especially during searches. Then of course, by having better rankings, you can get more visitors, which may eventually lead to revenues.
One easiest way to create backlinking is going to a website or blog site, where you post a comment to one particular blog post or article. Before the site processes your comment, you need to fill-in the sections requiring your name, e-mail address that remains unpublished, and your website or URL that you want to promote.
In this approach, visitors of that blog may read your comments. If they are interested or intrigued by your comments, they may visit your blogsite as well. A similar thing can be said of the author of that blog. As soon as your comment is published, he will get a notification about it. When he checks out your comment and seems drawn into your ideas, he may also visit your blogsite.
So, in comment backlinking, traffic is created to your site: from the author and the visitors.
In internet marketing and search engine optimization, back links are part of the basics. They are used by search engines in ranking web pages. They also index websites based on the amount of back links they have. In this subject, quantity matters. For example, a search engine may rank a website that has 500 back links higher in its search position than a website that has 50.
Yes, the more back links you create for your website, the more chances of having your website be indexed and position high by search engines, because of popularity by back links.
However, there is a drawback in this popularity by back linking approach. For instance, if those links created are not relevant to the content on your website, the search engines may not count them in, but then again it maybe counted. So, in the previous example, even if the site has 500 back links, but if these links are not related to your website, the search engines may not give credit for that many link backs.
In comparison, the website that has only 50 back links can be indexed higher by search engines, if all those links are related to the content of your website. Back linking, indeed can be tricky as well.
The relevance of links that will lead back to your website is important. For instance, if your website is about the health benefits of green tea, then certainly, you would not want links from websites that talk about cars. This type of backlinking does not only waste your time and links created.
It is best to find links from sites that relate to you industry. But this is not always possible, so get a link where you can and let the search engines decide how much credit they will give you for your back linking.
Author Resource:
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