When it is about pulling in cash on the Internet, the IM niche, more than any other, is immediately affected by the ongoing technological advancements. Just a few years ago, sales letters were composed largely of text. Today's sales letters use fancy graphics applications and excellent copywriters. One other development is the video sales letter and with every innovative trend, it is not difficult to be left behind. Increasing public awareness of these evolving strategies makes our lives as internet marketers even more challenging since the typical person clicks away as soon as he finds out he's reading a sales letter. This article discusses a new and more effective technique to online sales, the "webinar".
An essential element in becoming a soccess on the Internet is for people to trust you and to know who they are dealing with. As all marketing niches become more and more crowded with people offering products that fall far short of their promises, that important element of trust is harder and harder to obtain. The challenge is, how can those of us who take pride in providing good products of real value be heard amidst all the dishonesty and junk? This is why webinars have become such a priceless tool for numerous internet marketers. A webinar is basically an invitation-only online seminar or presentation put on by a product developer or one of their affiliates.
Webinars are scheduled for a specific day and time, and are live Internet events. The format ordinarily takes the form of disclosing priceless information that shows that the person presenting is seasoned and reliable. Some webinars have more than one individual presenting based on their individual skills and knowledge. You can expect some form of special offer to be made towards the end of a webinar; these often do very wellbecause the viewer has come to trust the presenter and will accept his explanation of the value of his products or services.
One problem with a live seminar is setting a time that suits everyonebecause you could be presenting to an international audience. While it is fine to schedule more than one run through of a webinar, most presenters just record the session and then make it available to anyone at any time. But then, as you'd really prefer that most people attend the live event, it's common practice to offer something more, something special, to people who actually attend the live event. The concept of pre-recorded online seminars that can in essence be accessed later to suit the customer is relatively new to the webinar scene. One other good aspect of recording your webinar is that it can be run and rerun whenever you want, as frequently as you want, with no further work on your part. In addition, this overcomes any concerns you may have in presenting live or any technical hitches that can arise at a live event.
Bottom line: Take some time and learn a bit about how to do webinars -- your bottom line will reward you really well, rest assured.
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