When you drive traffic to your website using article marketing, you are using a technique that is advantageous in two distinct ways. These advantages are what help you gain you audience.
1.Direct traffic to your website: This occurs when people find and read your articles, and click on your links.
2.Search engine traffic: This involves using search engines, inputting your keywords and getting redirected to your site by a search engine referral.
Direct traffic has a more noticeable major impact, in article networking, during the first couple of days. With time, search engine referrals would override your direct traffic; thus becoming the most important part of website traffic.
Upon examination of traffic logs, you would find out that direct traffic from articles submitted on your website exhibits a unique pattern. You might notice a few spikes in the overall counter during a week; after you must have submitted your articles. Well do you want to get more direct traffic? Submit loads of articles to directories with high page rankers. No more, no less.
Article directories with high traffic do not only receive visits from people seeking to explore a variety of subjects; they also work better with Google. Google assigns an important overall rank to each domain, and that’s a part of their strategy. Take a for instance Wikipedia, website with a very high page rank. Anything appended to this domain would almost certainly take first place in the list of returned results. There are lots of sites with an average page ranking. These sites do not really work hand in hand with Google; therefore articles appended to them; would suffer at page ranking.
You can easily determine how Google ranks any article directory by downloading the user friendly Google Toolbar. The toolbar is integrated into your web browser. When you visit a site; it displays a simple bar chart, showing its relative ranking. It is expected that sites with a high rank would experience more direct traffic. These are the kind of sites you would want to cast your net; submit your first articles here.
As each day passes by, you would notice an increase in traffic to your website. And you would see little spikes forming; as a new article is submitted; spikes with a totally different mark. This is a good sign that you should shift gears. It’s time you submitted you articles to a list of secondary tier directories.
There are thousands of article directories available for article submission. But you want to focus on only the largest and most important ones among the list. You can digress a little bit. Change your style of article submission. How? You can send out articles to many other different article directories. You need not write completely original articles for each and every submission, but it’s recommended that you do. If you can’t write completely original articles, you could rewrite them as you submit them to each new directory.
You will have a lot of articles across the Internet, and each of them can be retraced to your site by clicking on a link, or using your keywords. Google would be happy to give your website a higher page rank; thus helping you increase web traffic. You can now watch your traffic chart flatten out.
If you do well to implement both strategies above; over time, you will make the most of article marketing. Remember that this is the best time to start.
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