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Get Started In Niche Marketing And Make Money



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By : Robert Cauldfielding    29 or more times read
Submitted 2011-08-05 11:47:22
Any discussion about making a profit online will almost invariably mention the phrase "niche marketing", usually describing it as one of the most effective ways to do this. Basically, we are referring to that part of a larger market defined by a group of individuals with more specialist wants for goods and services that provide us with a business opportunity. Looking to sell in a narrower niche market can be a more profitable business model since there are individuals ready to purchase from you but with less competitors. In this article, we are going to talk about how you can turn niche marketing into a lucrative undertaking.

First of all, you have to find a good niche and the easiest way to do that is to investigate the possiblities using online resources. For example, Amazon and Clickbank are two popular online marketplaces and if you navigate their websites you will start to see how many niches there are to pick from. At these web sites you are able to browse through the product categories to locate ones that are selling stongly and make a short list to be refined at the next stage.

Now it's time to research a few keywords for your short listed products to find out if they are in a potentially lucrative niche. You don't have to dive in and pay for keyword research software as there are free alternatives. A popular free online keyword research tool is the one offered by Google. In dtermining the keywords you want, you usually start with a more general word that will lead you to the longer phrases that people use in their searches. It is these keywords that could be the ones you can target providing they have sufficient searches.

The way to check on the amount of competition for your selected keyword phrases is to type the word within quotation marks into the Google search bar and click on the Search button. You will then see the number of search results returned for that term and this is also the number of websites you will be competing against. Apparently, you don't want very many competition for any of your keyword phrases. You will probably see that some of your longer keyword phrases refer to a specific make and model of a product. This is great news since they're used to look for products by people on the point of buying and not merely browsing.

The essential initial step of market research is finished and now you can make a blueprint for your new web site based on the keywords you have chosen. Many people, who are not especially knowledgeable about building web sites, use the Wordpress blog platform to get their first site up and running right away. Wordpress sites are easily crawled by the search engines. If you can get a domain name the same as one of the keywords you are looking to target then this can help your site to achieve better search engine rankings. Don't try to brand names because companies may well object and make you change it.

After you have optimized your website and start to see traffic numbers go up, you can then think about ways to make money from your visitors either for a regular income or with a view of selling the web site on doen the road.

Author Resource:

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