If you have been in Internet marketing for any amount of time you know that backlink constructing can give a huge boost to your Internet business. And a few years back, trading links along with many other websites was looked upon as being a powerful way to build backlinks. But with all the alterations that Google has made over time, is this still thought to be a good marketing and advertising method? If you want to find out if it is still an effective practice, keep reading and you'll learn the answer.
For those of you who don't know a backlink is simply a link pointing to your site coming from a different website. These backlinks are viewed as votes for your web page by the major search engines. So basically the more links you have pointing to your website the higher your site will rank in the major search engines. However you also have to understand that not all backlinks are created equal. For instance if you have a link on a Internet site that has a page rank of 4 and that link is on the home page, it is really worth more than the same sort of link found on a different page of that website. A lot of the value of the link comes from the page ranking that the link is on and not the home page, page rank.
When men and women trade links with other Internet sites normally those other sites have a different page on their site where they place the link for your site. Because of this the worth of this backlink is not as powerful as if it was on the home page. Additionally these link web pages can end up with hundreds or even thousands of other links pointing to other sites. Google does not like to notice this type of thing so obviously these backlinks aren't really counted.
Google additionally gives more power to one way links than they offer to sites that trade links. An one way link is when you have a link on some other Internet site but you don't link back to that Internet site. When Google recognizes one way links they provide that link more strength than a link which has been exchanged. Something else you have got to be cautious of is trading backlinks with sites that Google doesn't like as this could hurt the reputation of your website. And that is the exact opposite thing you're wanting to accomplish.
The only time trading inbound links can provide rewards for you is when the page where your backlink is has a good page rank and a good deal of traffic. If your link ends up getting hidden on some deeper page of the website there is a very good chance that the page where your backlink is, is not even indexed by Google. But that's what a lot of people do when they trade backlinks. There are a lot of ways to get backlinks for your site and when you can develop high quality one way links, they will generally beat out link exchanges every time.
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