If you have previously used a squeeze page that completely failed to convert, then the problem was either the traffic origin, your offer or the squeeze page elements, themselves. How effectively your offer converts your traffic is influenced by more factors than you may realize. First, you totally must be receiving targeted traffic, and if not then all of your hard work will be hindered. Your list building efforts will be misfiring and operating at a high degree of inefficiency. Beyond that, it is up to your landing page to do its work the best it can. This article will cover just a few of the things you really should do if you want to obtain the most from your list building efforts.
The one single activity you must put into effect is set-up your landing page for testing. This is really easy to do, and there is no justification or reason to neglect to do this. All you will be doing is testing a single thing at a time, and one does this by rotating the web page with a straightforward script called a URL rotator. Make sure you have a reasonable tracking script set up so you can record impressions and clicks. The most important area of your squeeze page is the heading, so be certain to test that first. When you are content with results, then you simply move on to test one additional element which can be your copy. So you can see how uncomplicated this is, but it is very powerful because you can get the finest conversions you possibly can with it.
Certainly you know that you must present something in exchange for their contact information. You may think about that as your lead creation magnet. Your lead magnet must provide solid value to your potential subscribers who are your target market. Your possible subscribers have something that needs to be reviewed in a meaningful way, and you may give that to them with content material in any type of format. The one thing you always want to avoid is giving something they already know so do remember that. Let them know what it will perform for them in whatever terms you think will have an appeal. Lastly, do a solid job with how you present your offering, and we are talking about the images you use.
The squeeze page box where people input their information also needs to be taken into account. Take the time and come up with or find a nice-looking button graphic they will click on to submit the form. Do not accept the dull and bland button supplied by your autoresponder service. On a related note, improve the text that goes along with the usual button that everybody gets because it is the very same text you see everywhere else. It is usually best to make it precise and relevant to the offer such as a report or video. One way to incorrectly draw notice is by using Flash animation anywhere with the exception of maybe the shifting arrow, but be sure to test that, too.
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