The modern world is awash in new advertising tactics these days. Microsoft's Xbox has its NUads which allows companies to use the Kinect movement detector to permit gaming viewers to view and take part in interactive advertising and marketing. And then there is what the under-20s (or in other words, young adults in whose entire world is smart phones, apps, social networking and video games) now call augmented reality advertising and marketing.
You have to admit that the new advertising methods surely come with motivational new names. Augmented reality, going by how they define it, is a method to engage in marketing product by allowing marketers and clients to interact with a product and with advertising and marketing through both reality and through digital representations. You get to interact with the product at the store, speak to the store employees and seamlessly move on to the Internet or something else to look up and experience product details. Usually, you would get to do this on a display at the store or on your smartphone. So how exactly does any individual use augmented reality in real promotional initiatives?
Two or three towns in Florida that recently needed to attract young tourists in the North to their warm beach locations in the middle of wintertime went about a campaign where people could take photos of themselves on their smartphones and have themselves digitally placed into photos of Florida's beaches. It was a great hit and inspired a great deal of winter traveling.
Most traditional advertising techniques are inefficient. A magazine ad can cost tens of thousands of dollars. And you wouldn't actually find out the number of people you reached. Or if they were even relevant. In an augmented reality marketing campaign alternatively, you could be very targeted in your advertising and marketing, with the help of location sharing and GPS. There are so many inventive opportunities with a video ad that any small businesses with $500 could use to create an emotional connection with thousands of prospective customers.
Author Resource:
A top-notch video ad may be produced for a reasonable value from www.actionvideoads.com/
![[Valid RSS feed]](http://www.look4articles.com/images/icon_Rss.png "XML Feed For RSS"){kind=icon}
Category Rss Feed
Print This Article
Add To Favorites
![[Valid RSS feed]](http://www.look4articles.com/images/rss.jpg "XML Feed For RSS")