It s a well worn phrase when it comes to buying and selling property, however time hasn t worn away any of the truth in the phrase location, location, location . It could be convincingly argued that professional, professional, professional is an equally valid mantra when it comes to the important business of showing off your property with photographs.
We all realise the importance of first impressions. The first introduction to your property that people will get is the listing on a website or a local newspaper in which case there will be several factors for them to take into consideration. They will need to think about the price, the area in which it is located, the amount of space it offers and what it actually looks like. The first three features are easy enough to describe through text, however a potential buyer will only be able to gauge what a property looks like by viewing photos or the property itself. In the case where there are several different properties to choose from and limited time to see them all, most people will end up relying on the images posted by estate agents on their website in order to choose which property to visit. Unfortunately, quite often these photographs are taken by the estate agents themselves. Although they may be skilled businessmen, they may not have a particularly good eye for what makes a flattering photograph. This means that the majority of photographs on estate agent s websites are too dark, dull, blurred or out of focus. If the photos don t do the property justice then a potential buyer wont bother to give it a second look. This is where a professional property can come in useful.
By making sure that all photos of a property are correctly and accurately exposed, in focus and properly composed, a property photographer can greatly increase the chances of a viewing and therefore a sale or letting. Taking a good photo does not mean that the property needs to be turned into a studio with lights, reflectors and pretty backdrops everywhere. It can take a minimal setup to produce a visually appealing photograph. The larger the property you are looking to advertise, the larger the budget you can expect to need as a bigger property is going to require more photographs taking. If anything, the more run down a property is, the more urgent the requirement for a quality photographer. Just as an estate agent will put a positive spin on any perceived negative aspects of the house, a good photographer will be able to bring out the best in a property that would otherwise need some work. This doesn t meant that they would falsify the photographs in photoshop, rather it would mean that an experienced photographer would know the right photography techniques that would do justice to an otherwise less than desirable house. A well taken picture will get prospective customers excited about a property, making the estate agents job a little easier.
Photographing a property does not need to be expensive, nor does it require a lot of equipment but the difference it can have on selling a property can be massive.
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