Due to the recent political ideological shift in the American political spectrum, the word "progressive" is hated and loved depending on the person you are talking to. The word however is something widely embraced in the internet community. The word "progressive enhancement" is known to website designers and internet business commentators. In Wikipedia.org, the contributor defined progressive enhancement is a strategy for web design that emphasizes accessibility, semantic HTML markup, and external stylesheet and scripting technologies. The strategy is an attempt to subvert the traditional web design strategy known as "graceful degradation", wherein designers would create web pages for the latest browsers that would also work well in older versions of browser software. To create your own website nowadays involve too many complications. The principle of progressive enhancement allows the website owner to market his website at a much wider sphere. First, the progressively enhanced website could reach areas (even here in the United States) wherein the monopoly internet provider seems to be providing low quality internet speed. Second, given the fact that not all website browsers are the same, the website can surely reach distant areas. If the website owner desires to expand his business to the other sides of the world (below the Arizona-Mexico border) or to newly-developed nations in Eastern Europe, the website could reach such places and deal with the customers based in those places.
In this day and age, a massive profusion of individual creativity leads us to better and even wilder-looking websites. The problem is practicality such that website owners are creating odd and extremely decorated websites. The sites are not recognized in many rural counties and many places around the world. What if you are planning to deal or make alliances with the sparsely populated counties in the United States? What if you are planning to target the growing internet markets in Buenos Aires, La Paz, Kuala Lumpur, etc? These places contain households which still use older website browsers. These households have no idea that they can access more websites if they shift to better or more improved designs. Sometimes, we have to give some limitations when we design a website not because we want our sites to appear old but because we have to attract the attention of the not-so tech savvy market.
According to a contributor of webdesignerdepot.com, graceful degradation let designers design for the newest and best browsers without completely alienating those using older browser versions. The coming of this new concept truly helped the website design community as a whole. Imagine the internet business world if there were no people who created progressive enhancement. The online community would be a place exclusively for people who have upgraded website browsers. The website browser companies, on the other hand, would be very busy updating their systems to make sure that their users' browsers are upgraded at all times. Because of progressive enhancement, potential customers who live below the border or who are based outside the United States could surely transact with online businessmen based here in the United States and those who are using upgraded systems. While it is true that technology is always an upward phenomenon, we should also accept the fact that not everyone is updated with technology. In fact, while some companies are using upgraded versions, others are still three years back.
Author Resource:
Alice Brooks is an Internet Marketing consultant at WIX, a popular website builder specializing free website development. Also, having 10 years of experienced as a Website Designer, Alice is the creative director of her small online boutique in partnership with some of her colleagues.
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