The exact website address also called the URL should include your keyword or your keyword phrase. And this also goes for blogs because many bloggers target an independent keyword for every post they generate. If you happen to make use of the wordpress platform you'll be able to change the perma-link while your creating your post, simply make certain that the perma-link is your keyword phrase.
You also have to be conscious of all the tags on your site including the header tags like the H1, H2 and also the H3 tags. It is vital that all the tags above have your keyword phrases some where inside those tags. This helps the search engines see right off the bat what your website is all about.
The first sentence rule is something that many individuals are likely already aware of. This means that no matter if your making a post or an Internet site your keywords must be inside the first sentence of your website or post. Nevertheless additionally there is the last sentence rule that lots of you have most likely not heard of. It uses the same action of the prior rule however, obviously this relates to the last sentence on your site.
And let us not overlook the keyword density and this is very important. This is basically the amount of times your key phrase is found on the website compared to the quantity of words on the page. Between 3% and 5% is just where you will want your keyword density to end up. Any more than that and the major search engines may target your page for keyword stuffing.
Formatting the keywords correctly is something else I want to cover with you. Working with bold, italic and underlining will also be very important with regards to your keywords and you should be sure you do this with most of your keywords. Therefore just about every time you have the keyword on your web page, it should also be using one of the formats stated above. The key here is to employ a different format any time you work with the keyword. Do not just place all of your keywords in bold print throughout the entire page.
There you have it, if you adhere to these simple suggestions you will find that you will be able to improve your search engine positioning for your website or web page. One other thing about the building back-links part, is that you will want to start developing links to all the pages on your site or blog and not concentrate on just the home page.