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Hot ot use Article Ghostwriters and Article Marketing to get Free Website Advertising



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By : Peter Nisbet    99 or more times read
Submitted 2009-12-26 23:35:44

Free website advertising is really easy to get if you know how to use article marketing properly, and use the services of article ghostwriters to optimize your articles for the search engines such as Google.

If you have never used article marketing before, you will likely find it difficult to believe that these benefits are real, yet they are and there many of them. In fact, that is generally the only type of active advertising I am involved in, even though I have many pages on Page #1 of Google - some holding the #1 spot. So why is it that this technique is so effective?

Prior to considering that, it has to be underlined that you must write your articles well, or many people will just stop reading. Your title will count for zilch, however, if the rest of the article is badly written and constructed, and bad grammar is a put-off to many people no matter what you might read to the contrary: most will be turned off, will not believe you can help solve their porblem, and just stop reading. This is where somebody for whom English is not their main language, or who find it difficult to write clearly and persuasively, can be helped by an article ghostwriter.

We can now consider how free advertising comes along as a natural result of article marketing. In order to be effective, articles must be submitted to ezines and article directories for publication. Although there are paid directories that charge just a dollar or a little more, most will offer you the link free. Each directory will generally provide you with a 'resource' section at the end of the article where you are able to advertise your website or product and provide a clickable link back to a web page of your choice - frequently two links and sometimes more.

This is referred to as the 'Author's Resource', and is not the same as your 'bio', which is where you say something about yourself and your credentials. If only one of these is provided, then you can use it either to provide your biography or to advertise: I always choose the latter. That is where you persuade your readers to click on your links and get access to your website. The link must take them to page that relates to the article they have just read - This is of critical importance if you want to keep them interested.

Here are four ways in which your article can then provide free website advertising.

1. Google Listings

If properly optimized for the targeted keyword, your article can be indexed and listed on Google and other search engines. I have lots of articles published on page #1 of Google and other engines every one offers me valuable free website advertising. This type of advertising is practically unique, because it offers you the opportunity to have a page deep within your website listed: something that does not happen often.

2. Backlinks from Directories

You get a link back to a page on your site from each article published on each directory. Hence, publishing four articles on each of 25 article directories or ezines will provide you with a total of 100 links back to your advertised web page. These are very important links since they can significantly help your web page to achieve a high listing on Google (the most important of the search engines), and that will in turn offer you free website advertising. These links also boost your Google Page Rank, which Google takes into account when calculating your listing position.

3. Backlinks from Other Websites

Other readers can and do copy your article for use as content on their own website as long as they also retain the resource with your links. Many do this where their web pages are generally designed for Adsense, and they aren't bothered much by providing free website advertising to you. Each of these will provide you with a link back to your web page.

4. Exposure to Readers

Although many deny the fact, users of article directories definitely read the articles they publish. I have had that demonstrated to me time and again by the number of 'views' or 'reads' I get: as many as 1,000 in a very short period - sometimes inside a week, sometimes a bit longer. Every one of these provides you with free advertising for your website, and that is before we even consider the exposure they will have when others publish them on their own websitss!

The benefit of article ghostwriters in all of this is that for a small sum of money you can get all of these benefits for an article that has been professionally written, and promotes you as an authority on your niche. This is of extreme importance, and will influence the success of your business.

Not only does article marketing provide you with free website advertising, but article ghostwriters can make sure that your article is accepted for publication and is read, and that the reader is likely to click on your links and visit your website. Every one is of great value, and generally essential in the success of your online business.


Author Resource:

For more details on how article marketing can promote your online business, and how article ghostwriters can offer you professional articles to make that more certain, visit Pete's site Article Services and learn some of the more advanced techniques from Article Czar

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