Several affiliate marketing has used PPC campaigns to make millions over a period of time. However, this is not true of all the affiliates, as many have lost money too. They lost because they simply did not handle the PPC campaign the way it should have been.
Let us see 5 steps to make your PPC campaign pay off:
1. Relevant Keywords: Time and again, marketing Gurus have stressed the use and power of keywords. The keywords should be relevant to your products or services. Secondly, your content page should contain the relevant keyword through which a visitor has visited your site. Many a times, the content page lacks the keywords. As a result, the visitor feels disappointed and may not spend much time at your site and you will lose your money on such wasteful clicks. Therefore, you need to ensure that the right keywords are placed at all the right places.
2. Overdoing the keywords in Meta tags: Very often, in a zest to use relevant keywords, the content gets lost. Internet marketers cannot control their urge, and use more keywords than are needed in the Meta tags. You should be aware that Meta tags are losing their importance in the present day. Search engines are on the lookout for crisp, fresh content and that is what you need to have. So, what you need to do is, blend the keywords nicely in your content, use variations in keywords, use them in plural form and avoid the urge to overdo the keywords.
3. Landing Page: It is often observed that the landing page is not as attractive and as user friendly as it should be. Remember, your valued visitors have arrived at the landing page after clicking on your ad. They are highly motivated and unless your landing page is easy to browse and provide information to the user that he or she is searching for.
Many techie guys load the site with graphics. Search engines do not appreciate the graphics and it reduces the downloading speed and can irritate the visitor and make him go away. Therefore, do not overdo on graphics. Moreover, you need to ensure that the landing page is designed in a way that the users find all the information easily. The visitors would not like to waste time by being directed to a new window for every small thing. So, take care of all these points while you design the landing page for your PPC campaign.
4. Set your budget: Place realistic bids, most common keywords may be bidding very high. However, you should target at those keywords that are used by highly motivated customers. This way, you will be able to reduce the cost per click.
5. Review and research: your keywords on ongoing basis to continuously improving the performance of your PPC campaign.
When you have spent money on PPC, ensure that you give it your efforts too to make it successful and generate results for you. Remember, no gains without pains. So, don’t trust someone who tells you to provide great results instantly.
Author Resource:
The 5 steps to Make Your PPC Campaign Management Pay Off are: •Keywords should be relevant to your products & services. •Overdoing the keywords in Meta tags. •Landing Page. •Set your budget. http://www.ladsolutions.com
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