In the early days of the internet, all you needed to do to have a high ranking website was throw together a quick skeleton of a site consisting of a few pretty graphics and content sprinkled with the keywords you were targeting, and you'd enjoy the traffic generated from being on the first page of the search engine results. Those days are long gone. With millions of pages being uploaded to the internet every day, marketers now have to use a few strategies in order to get their websites anywhere near the first page of Google.
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Today's internet marketers need to be crafty. Google is constantly changing their algorithms, and when they do, sites that were maintaining high rankings due to unfounded techniques tend to fall through the floor. That being said, there is one principle that Google's search engine algorithms always seem to favor: search engine optimization.
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Why Google Likes Optimized Websites
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Websites that are better "optimized" for the search engines will rank higher than websites that aren't. Search engines are simply tools that people use to filter through the massive amount of information online. Google, in its desire to be the top dog in terms of search engines, wants to be able to find as much relevant information for those people using their search engine. The more relevant and valuable the information that their search engines finds for a user, the greater the chances of that user using Google again.
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Better Search Engine Rankings Lead To More Traffic
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So if you want to be listed as high as possible in Google's search engine, you need to ensure that your website is properly optimized for the topic that the site is about. Having better search engine rankings means that more people will find your website. A big mistake that many people make is not putting in the effort to improve search engine ranking for their sites and blogs. In the current online world, sites that aren't optimized will never be visited.
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Improve Search Engine Ranking For Specific Keyword Phrases
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Online marketers simply can't optimize their sites broadly. There's too much established competition. In order to improve search engine rankings, internet marketers now need to target specific keyword phrases that people are still looking up information on, but that have less pages already dedicated to them. For example, trying to get your website to rank high for the term "dogs" may be incredibly challenging. However, trying to get it to rank high for the term "leather dog collars" can be done much more efficiently.
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Backlinking For Success
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Search engines like Google place additional emphasis on the number and quality of links going back to a specific website or blog. Generally, these links are more effective the more relevant they are. An increasing number of backlinks gives Google and other search engines the impression that the info on the site is popular and fresh.
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What Else Can You Do To Better Optimize Your Site:
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- Choose specific keyword phrases to target
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- include specific keyword phrase a few times throughout page content
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- include specific keyword phrase in title field
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- include specific keyword phrase in anchor links
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- create backlinks to homepage and individual pages of site
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Internet marketers that don't have the skill or experience to handle optimization on their own can use the assistance of SEO optimization software. The main benefit of SEO optimization software is that it allows the marketer to automate much of the optimization process, especially those involving the creation of quality backlinks. There are only so many hours in the day, and these types of tools can be very advantageous for busy online marketers.
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In order to succeed online, you must be able to get websites and blogs to rank as high in the search engines as you can. Whether this is done through sheer effort, or done with the help of software, the main point is that search engine optimization needs to take place in order to increase the amount of traffic.
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