Amazon is expecting its busiest Christmas shopping season this year, and gearing up for it in a massive warehouse as big as eight football pitch and more than thousand workers working in this warehouse. As Christmas is just couple of weeks away, online retailers are gearing up for what has become Christmas holiday shopping, the busiest online shopping season.
Products i.e. Laptops, Digital Camera, DVD, MP3, Gaming Console, LCD TV are stacked densely in warehouse shelves in UK’s Milton Keynes.
This year Amazon is expecting its sale to be up by 20 to over 35 higher and hired hundreds of extra workers for Christmas period. They have also appointed several delivery firms as well as Royal Mail to take care of the delivery efficiently and timely manner. “This will be busiest season ever” said Allan Lyall, vice president of Amazon’s European operation.
Sales goes up to 2 to 3 fold higher than the normal during this time of the year, last year a delivery truck was leaving every five seconds. Amazon has four distribution centers in UK, two in Scotland and has set up another distribution center in Peterborough to help cope up with Christmas shopping demand.
Online retailers are growing steadily even during this touch economic times where offline retailers are struggling to keep survive. One of the major factor that has kept the online space going is penetration of broadband connection, consumers becoming more comfortable buying online and cash dried shopper looking deals, coupons and bargains to save $.
In the year 2008, the online sale was about 3.5 of the total retail sale during December with average weekly sales of 238 million, although the percentage is relatively pretty small but growing and that’s a very encouraging sign for online retailer giant like Amazon, Ebay, Buy.com.
Online sales during that month were up 20 on that previous year.
Amazon was born in 1998 and since then steadily growing, so far over 95 million people from around the world has purchased something from Amazon and its partner sites. Amazon has broadened its product range from initial book ONLY online shop to pretty much everything i.e. office equipment, DVD, Shoes and much more, however books and media stuff still accounts for over half of its total sales.
Consumers are becoming Web centric with more and more people are doing their research online with price comparison, deals & coupons web sites hence the influence of internet is growing every day. Consumers are saving more when shopping online as compared to high street shopping. Online retailers are offering great deals and discount coupons.
IMRG, an online industry group that represents internet retailer’s says the fastest growing categories online are clothing and electrical. This can be backed by the recent result from Asos an online fashion retailer reporting operating profits of over $ 4 million for the six month.
Amazon is guaranteeing delivery ahead of the big day for any orders received before 8:30 am on Christmas Eve in the areas i.e. London and Birmigham. This is going to be quite interesting to see how they full fill their guarantee.
Author Resource:
http://www.pccounter.net was set up to provide an online saving resource where online buyers can shop and get discounts or rebates through Lenovo Coupon, HP Coupons and Dell Coupons. This amounts to a lot of saving especially in times of economic downturn and recession.
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