If you haven t had the chance to utilize Article Marketing, you are missing out on one of the best innovations to market your business. There are three main keys to Article Marketing, and if you do everything correctly you could find loads of traffic and targeted traffic coming from several different directions. Today we re going to give you an inside look at three things you should always do when utilizing a campaign that revolves around articles.
Keywords and Tools
Listen, it s great to come up with and write your own information, but without good keywords it will be hard for individuals to find you. Sure, you can submit your content to 100 different article directories, but unfortunately people will be searching for specific keywords. So how do you find good keywords for your article marketing? Well, it starts by either using a free tool (Word Tracker, Google Adwords keyword tool, etc.), or a paid version with more options.
We ll leave that decision up to you, but the goal is to find keywords and phrases that have a high search rate and low competition. This makes it easier for you to reach the front pages of places like Google, Yahoo and Bing. So let s say you re promoting DVD players and blu ray dvd players is a great keyword phrase. Everytime someone types in this same phrase you will be at the top of the list for them to see.
Backlinking and Directories
The main goal of Article Marketing is to get readers interested by providing helpful information. When you utilize directories that offer links after they ve read the article, you are providing a backlink source to your site. A great example of this is when you visit somewhere like Ezine Articles. There are tons of informational pieces on their site and each one offers a clickable link to revert to each individual website.
While many people believe you need to get as many backlink as you can, you will still be successful in this area if you utilize the right directories. Places like Ezines, Ehow, iSnare and various other big names will provide more relevance, which is what the search engines enjoy. If you can mesh this together with good keywords and phrases, you have yourself a near perfect marketing strategy.
Building Knowledge
The area that most often gets overlooked is just obtaining more knowledge around Article Marketing. For instance; did you know that the search engines don t feel keyword density is as important as the integration of your keywords or phrases? Granted, they do keep an eye on those who try to stuff articles with keywords, but there has never been any solid proof on an exact density.
So if you focus more on where you put them you will have better results as well. A good example is the importance of your title. While it needs to draw attention, a more targeted approach would be to place the keywords in the first section of the title. Why? Well, when a search engine crawls through your content, it s looking from left to right. Plus, placing it within the first 100 words will also be a good choice.
We could go on for hours, but if you use these 3 key factors to Article Marketing, you will find yourself on top sooner than you think! Who knows, once you start getting the hang of it you might try something like eBook Publishing to share your tips and secrets.
Author Resource:
Larry Vingelman is a well known business consultant and publisher. Go to http://www.ebook-publishing-system.com for a free chapter download of his new eBook How to Create Wealth Publishing eBooks.
![[Valid RSS feed]](http://www.look4articles.com/images/icon_Rss.png "XML Feed For RSS"){kind=icon}
Category Rss Feed
Print This Article
Add To Favorites
![[Valid RSS feed]](http://www.look4articles.com/images/rss.jpg "XML Feed For RSS")