Employees are on these channels anyway for both Private and Business purposes and in order for a corporation to gain more command over possible risks they need to address the issues by writing a Social Media policy. The rapid progress of these social networking tools in business and by individuals has created substantial difficulties which many companies are finding difficult to address. Employees have begun using Social Media to engage with their employer, secret facts can become published in a matter of seconds and Social Media activity can have a conclusive result on brand reputation.
Despite this we still are in a position where many firms are confused about how to tackle online reputation management. One of the main reasons for this is because institutions in the financial markets want their messages to be vetted and go through the processes they are use to so there is a reluctance to diversify that. Also because many are left scratching their heads wondering what an powerful Social Media policy should entail. What many fail to realise is that in reality all they need to do is adapt their existing policies for how the corporation should be represented for the new Social Media medium. Behaving in a professional manner is no different, whether it's online or offline. Employee's appreciate what is expected of them, they need to be aware of their actions and it needs to be made clear that they do not disclose private intelligence online just as they realize not to do this offline. Providing employees with a Social Media policy allows companies to provide guidance and a framework around how they need to behave when representing their business.
The easiest way to create an important Social Media policy is to take facts from the companies employment manual, their staff handbook, their IT and news policies, and write a social media policy that fits in around their structure. There needs to be a Social Media policy in place as firms need to have a control structure for employee's almost always around Social Media for the employees own purposes but for corporation purposes. The policy needs to be created in a way that preempts the possible issues that may come up in social media. Unwarranted discloses outside of the firm by employees either though use of social media for private or firm uses.
Author Resource:
Elena Theodorou is the cofounder Social Markets, a team of specialists with a diverse wealth of experience, including credentials in planning, marketing and advertising. We've worked across a broad scale of services; consulting for clients, building and implementing strategies and running training courses ranging from basic introductions through to in-depth analyses of current and future market trends.
http://www.social-markets.net
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