To advertise any form of business, a lot of people have tried many advertisement methods. Among these tested methods is email marketing. Since many customers/visitors are using internet now to find companies to buy from and things to buy, email has become a very powerful tools to use to get across to them.
Making mistakes is very common when it involves producing email, especially for business. As marketers online, you need to know these mistakes so as to avoid them. These are;
avoid unnecessary content. Do not supply any information that is not in line with the real topic you are discussing in your newsletter. Always go straight to the point. Try to always provide quality and short mails. If at all you need to write long letters, make sure it will make them to do what you need from them.
avoid many images. If you have too many graphics or images, it can cause the downloading time of your mail to be very slow. This could force your readers to close the browser. So only make use of necessary images.
avoid not making use of professional design. Make sure that the layout of your news letter is professionally designed. How attractive your newsletter looks determines how professional and how serious you are. Remember this is a business mater. Aweber used to provide free templates to their customers to use. If you are a member, then you have access to one
avoid not examining all links to know if they are still working properly. Do not make your readers to be clicking on dead links. If it happens, it simply means that you are not a professional. In fact you will be losing customers also. Check everything properly.
avoid not providing subscribe and or unsubscribe link. Make certain that every newsletter you send out include a subscribe link and that of unsubscribe one. This allows your readers to have alternative concerning subscription. Unsubscribing link allows any uninterested reader to easily unsubscribe. Why must you be wasting your mail by sending them to people that are not interested. Also unsubscribing link prevents the uninterested ones from reporting you as a spammer, which could lead to you losing your mailing list.
avoid disregarding your subject lines. Your readers see the subject line of your mail first before anything. Therefore your subject line must be attractive and compelling. Make one that will be able to make them have interest in the newsletter you send. Do not just write any subject line. Provide very attractive one.
avoid refusing to use call to action words. Your newsletter is very effective if you provide a call to action statement in it. It is the most important part of your newsletter. In fact, that is why you send it out. It compels your readers to do what you want them to do. An example of call to action statement is “click here to order.”
avoid not making use of an up dated email list. This could make you go about sending mails to non existing people. keeping unused email addresses means you are wasting your time, money and even your effort. There are software that can be keeping your email up dated.
So if you are thinking of taking that business of yours to the next level, then you should be look at using the power of email marketing.
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