Seo is not just a case of creating hundreds of back links, search engine optimization is composed of various unique factors and one of the key factors that many people dismiss are the on page aspects. Listed below are some of the on-page factors that ought to be addressed prior to getting into a link building campaign.
· Content is king! Yahoo returns the most suitable web sites for the keyword phrases that are searched for, so ensure that the page content mirrors what you want to be found for. To illustrate for this post I will use the key words website design Manchester.
· The title tag… your search terms have to be included in the title tag. The title tag tells the search engines what the page is all about. For our example web design Manchester. The title tag ideally has to read something along the lines of "Website design Manchester > Quality website design from £200" the title tag should not be longer than 60 character's in length.
· The meta tag or meta description tag… this is a supplementary tag that explains the page content, once again this needs to include each of the keys words that you would like your page found for.
· Key word tag… not as significant nowadays but it won't harm our endeavours. Yet again include our chief search terms. Key words should be comma divided for illustration, web,design,Manchester.
· The H1 tag… this tag should also contain our campaign keyword phrases.
· The H2 tag… this tag does not carry the same importance as the H1 tag, but well worth including, utilise the key words or a variant on the primary keywords in this particular tag.
· Pictures and artwork… always optimise the images and graphics (search engine bots cannot read photographs only textual content/program code); use the key words in the picture alt description tag but nothing spammy . This is a neat way of getting more key phrase rich content on to our page; from time to time it can be challenging to make our key words fit the content without the copy appearing odd. {Top trick is not to use the same alt text on all the photographs|A good piece of advice is not to use {the same|the
identical|exactly the same} alt description on all the photographs}.
· Try to keep the down load speed down to the absolute minimum… Google wants to make the World Wide Web a faster experience and one of the elements that your website is scored on is download speed. When creating a web page, group all the artwork collectively as one individual element. This will vastly reduce the amount of request for the http files on the server. If for example you have a web page with say for instance 14 different image files then there will be a similar amount of http requests on the server, if all the pictures are combined there will only be 1, consequently making the web site extremely fast loading.
· When naming internal web pages name them in the following manner… say you want one of your internal pages to be found for "best web design services Manchester" then name the web page best-web-design-services-manchester. This will also add relevancy to the rest of the site and also help with the optimisation of the actual page.
· Render any external hyperlinks "no follow" outgoing back links can reduce page rank, this won't have an effect on the search engine position of the site to much but page rank will assist us rather than harm us.
· By no means use hidden text; this will get the site flagged by the various search engines.
· Every page on the site should be inter-linked by a text based hyper-link, the links can be placed in the footer at the bottom of the page, the sites main navigation can be both graphical or Java as standard. This will help the search engine bots index all the pages on your website.
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