Mobile marketing is quickly becoming the best, fastest and easiest way to reach your customers. Many people are attached to their cell pones and reaching them this way is very convenient. This article will give you ideas on how you can use mobile marketing strategies to reach out to your customers.
Mobile marketing can be very tricky, so you always want to make sure that you're testing every single method you're trying out. Get some of your friends to help test your emails, site, ads, and other aspects of your campaign. You could even pay someone to test it for you if you want an unbiased opinion.
If you are using mobile marketing to inform customers of events and happenings, send them a reminder about the event. Make your reminders timely, a couple of hours before the event, not two or three days before it for best results. People have busy schedules and sending reminders too early does not work.
Personalize your message as much as possible. Use mobile marketing platforms capable of inserting tokens into your message so you can add the customer's name into your marketing piece. Personalized messages have a higher response rate than impersonalized ones. Be sure to allow enough characters for the name or your marketing text will be cut off.
Do not transfer one of the huge failings of social media to your mobile marketing, by sending out random text and status updates. The evidence clearly shows that most people despise random updates to their mobile devices, and it is a sure way to ruin something that you are working hard to build.
Ensure your website is mobile-friendly. Visit your websites and blogs using various mobile devices. You may be surprised how bad they look on the small screen. Having a site that is mobile-friendly or has a designated mobile landing page is crucial for reaching customers who are on the go if your site is not viewable, they will quickly find another.
Make your campaign compatible with all mobile platforms. Your ads must be displayable on all different types of smartsphone applications including Android, Blackberry and the iphone. It would be a mistake to not display on one of these platforms because you would be missing out on advertising to a huge portion of users.
Well, hopefully the aforementioned collection of tips were enough to give you a great start on what to do and expect when it comes to mobile marketing. This collection was carefully constructed to be an aid in your arsenal so that you can begin to hone your marketing skills into creating a better marketing plan.
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