If you were to ask a random sampling of people how they feel about website pop up marketing, they would likely tell you that they despise it. And yet, despite pop up blockers and complaints, webmasters continue to use website pop-up marketing. There's a very good reason for that - it works very well. They jump up, grab your site visitors by the lapels and yell in their faces. Ultimately, they're like big, friendly dogs that you just can't ignore. When you start using pop-up marketing on your website, you're virtually guaranteed to see increased opt-ins for your mailing list, increased conversions, and even increased sales.
It's important to note, however, that successful marketing is more than advertising. There are many ways to use pop-ups on your website, and not all of them will annoy your visitors. In fact, they'll entice them. If you want to take advantage of the power of this Internet marketing strategy, consider these tips for using tools that your website visitors will embrace.
Don't Jump Your Visitors
Remember that big, goofy dog? He's a lot less intimidating if you give your guests a chance to get settled in before he leaps into their laps. Visitors come to your website looking for something specific, especially if they've followed a link to a landing page. Give them a few seconds to recognize that they've landed in the right place. Five seconds is long enough for them to start reading and decide that they want to stay. At that point, you can drop in a floating ad to capture their attention and generate a response.
Keep Visitors on the Page
Those "Hey! Don't Go Away Yet!" pop-ups have their place in Internet marketing, but they're not the only way to keep visitors on a page. You can use them judiciously to give your visitors further information and answer any questions they may have. Use tools to craft ones that open when your visitor clicks a link to get sizes, learn prices or read related information. That will keep them on your page while providing excellent customer service.
Using Floating Pop-ups
Pop-ups are the ideal solution for getting visitors to opt-in to your mailing list. In fact, one of the most successful uses of this type of marketing is lead generation. With the right tools, you can insert forms into floating ads to build permission based email marketing lists, and send the addresses directly to a database in your email marketing software.
It's true that website pop-up marketing is designed to be intrusive. After all, it has to grab your visitors' attention if it's going to deliver your message. You don't have to be annoying, though. Used judiciously, they can entice rather than irritate your visitors. These tips can help you craft advertising that gets your message across and delivers the results you need while ensuring that your visitors have a pleasant experience on your site.
Author Resource:
Chris Robertson is an author of Majon International, one of the world's MOST popular internet marketing companies on the web.
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