Creating a Facebook page is not at all difficult, and doesn't cost a cent. Obviously, though, if you are a business trying to get more exposure via Facebook, you are going to need to do more than just start your own page. That is the truth: you need to put in as much effort as possible to get more people to like your page and to increase your popularity.
Facebook can drive highly targeted traffic back to your website or blog, if and only if you leverage it the right way. By getting more likes to your page, you increase your chances of reaching out to interested people on a regular basis. If you want to find more ways of getting likes for your Facebook page, keep reading this article.
Email your contacts about the creation of your page if you have not already done this. If you have already started to build your business's email list, you'll have a much better chance of finding success. Send an email about your Facebook page to your list and ask them to like you. That's right - you need to explicitly ask them to join your page by having a call to action in your email. Show them the benefit of liking your page and what they would get if they did. Because these are people who have volunteered to hear from you, they are interested in what you've got to say. It should be pretty easy, then, to get these emailed prospects, clients, etc to get them to do what you want them to do. Go offline and tell people about your Facebook page when you meet them, and let them know that your business is on Facebook and ask them to like your page. You can easily have your Facebook vanity URL printed on your business card, and what's more there are tons of ways to spread the word about your page off the web. Some people do not like buying advertising, but if you have the money then think about mobile ads. Just keep an open mind about what is possible, and be willing to test small and see what happens.
A while back there were new scripts coming out that amounted to bribing people by making them like your page so they could get something cool. Driving traffic to your Facebook fan page is one thing, but getting them to convert into fans is another thing. Since this entails a discussion about conversions, then you can do things like test and optimize. Do not be cheap with your freebie giveaway for the like, and some marketers even use apps for this.
Facebook has been around for a long time now and it is growing with each day. The Internet is getting more social all the time which gives online businesses a great opportunity to reach out to their target audiences and markets. It doesn't really matter what kind of product you're selling or what your website is about. What matters is how you use Facebook for your marketing purposes. You have to understand the importance of creating and leverage your Facebook page. Getting more people to like it is just one step, as you keep moving forward you will see just how much Facebook can help you get as much as possible from your web business.
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