Prior to chatting about about search engine optimization or SEO as it is better known, it's prudent to understand the idea of traffic - the reason why we do this job called SEO...There is no mystery to cyber Traffic
Search Engine OptimisationSeriously, with all the techno-babble in-house speak, a majority of non-marketing internet individuals are at a loss to ascertain the foundations of what Internet traffic is and how to get it.
It definitely is not all that challenging. Imagine like a number of streets. A number of streets lead to the countryside, others head on the way to the major cities. Now, for people who have real estate in the country you'll see just a few cars go by each day. If you're within the suburbs it will probably be a little bit busier. However, if you're in the city, you will be watching a lot of traffic.
The problem with the city is usually that there are a large amount of people competing for the real estate - top rated areas that they'll setup shop then sell to all the thousands who go by each day.
The online market place is just that - it features a countryside where very few people roam. If your virtual property is placed there you certainly either use a low volume traffic keyword or maybe your marketing and Search Engine Optimization is poor.
Should you be in the suburbs (in internet speak) you will be residing on anywhere from page 3 - 10 on Google and the other search engines.. You wouldn't like your real estate there - you require it on Page One! That's the city - and not just the city, this is the main street inside of the hub of the city. Your ultimate goal, as an internet entrepreneur is to hold the best business on the street - and for that reason the most in-demand. You'll need to be the location where the action is - the location where online shoppers are looking for your product or service everyday.
So you see, if you can imagine each niche keyword like a city, then you know that you desire the very best shop (micro niche keyword) in that city and on the popular street (Google page 1). If you're out in the 'burbs or the remote country side in your keyword rankings that merely indicates you've got no organic or natural traffic travelling by. No traffic will obviously mean zero visitors and as a consequence no income. There are many methods for getting traffic apart from top search engine rankings but truly, the cheapest and most efficient way of promotion is search engine marketing which will get you to number 1 on the search engines.
Working with both on-page and off-page Optimisation effectively is much like setting bilboards down the highway, referring the various search engines that your site is relevant and interesting and should get residency inside the busier sectors of the city. Failing any attention towards your Search engine optimization work can result in your websites being forgotten about and left to sleep in the cyberspace countryside
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Web Design Integrity lives by its name, doing business with integrity and designing websites that simply work. Find out more about SEO with www.webdesignintegrity.co.za .
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