There's a lot that goes into making a Squidoo lens successful, but the most important part happens to be the search engine traffic that you get to it. So we want to share some goodies with you today, so you can see better results for your lenses in the SERPS.
There are many popular bookmarking sites that you can use to get targeted exposure to your Squidoo lens. Using these sites you'll be able to get new and fresh traffic at no cost, but you have to do it right. If you try to use methods that are not well-received, then you will usually just get your account banned. Be ethical in your approach and use sites like Digg, Delicious, Reddit, etc, to zoom past your competition. This not only helps you get some good ranking, but also makes it easy for you to build a few high quality backlinks; your lens will get indexed faster. Believe it or not, but there is value to having outgoing links to Squidoo lenses that are not yours. Why on earth would you want to do that? Well, for one it helps you build up a strong reputation on Squidoo and it makes it easy for you to grow your network.
You may get links back to you, and maybe not but that is all right.
We are sure you understand that working with your Squidoo lens for optimization is something you will always need to consider and take action on. Sites and blogs require a lot more on-page effort than your lens every will, so that is a good thing. If you notice under the 'stats' section of your Squidoo lens, you'll come across another tab that says 'Traffic'. This is where you'll find all those keywords that people have used to reach your lens.
How will that be of any value to you? Writing new lens content is a great idea as well as is building a lens off those keywords.
Anything you want to get ranked needs backlinks - pretty much standard SEO fare. Even though Squidoo has its own SEO power, your lens can achieve a great deal more ranking ability with excellent backlinks. Getting a handful of high PR backlinks from reputed sites can do wonders when it comes to getting your lens ranked. There are only smart reasons to shoot for excellent backlinks that are dofollow and give you full benefits.
How you want to approach getting your backlinks is totally up to you, of course. Once your lens is moving up in the SERPS, then we recommend pouring on the juice to keep it moving. Your optimization efforts on your lens, on-page, will obviously play an important role which will boost your other efforts. Always do what you can perform on-page as well as off-page SEO as that will obviously help you to rank.
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