Google's CTR, has become an art form on the net. To be able to maintain and increase your Google AdWords Traffic, you will need some secrets to getting a Higher Click Through Rate. Having all the tools at your disposal is essential for developing your online business. There will come a time when you will instantly know when to let go of a bad campaign and when to intensify a successful one.
When you write your ads you need to remember a few things. Make use of every single character at your disposal. See what the top 3 positions look like, are their ads striking, do they grab the reader? Are they using the bold function to highlight certain keywords? Where have they placed their words on the first line. Why are certain words first and not last? Take some time to research this before you jump in and waste your hard earned money.
To optimize your CTR, you need to look at how your advertisements are written. Here you can look at the high ranking adverts on the net. Concentrate only on the first, second and third positions as well as what your competitors' keywords are. Look at how they are actually writing their ads, are they using capitals for their first word of each advert? If so, then you could try that as well.
Use Google's free keyword tool to generate an estimate for each advert. Doing this you will be able to do an informed and cost effective bidding. If you have a budget, decide how much you can afford to spend on a click, then try to go into the bid as high as possible within the first 24 hours. Start tracking your CTR and wait until you feel comfortable with the results. Then only consider to bid a little lower at a time. Get yourself in the mid-range position.
Another thing you need to do is take a good look at your keywords. Can they be modified or fine-tuned even more to suite your products? Your goal here is to choose a closely related keyword that describes your product or service exactly. The product name is usually the most suitable keyword but they can become costly. Make it your main activity when using Adwords to track your results. Google has a conversion tracking feature inside your AdWords account.
Another method to actually get you a higher CTR is by using Google Checkout. This fast and secure method of buying is just another great tool for you to use. It could increase your revenue by allowing your customers to buy from you with just a single login. You could also attract new leads that way because buyers click on ads 10% more when the ads are displayed on the Checkout badge. This means more traffic to your site.
Another way for you to increase your CTR is by integrating brand terms that have been trademarked. If you have such a brand term or you are campaigning for a customer, then put those in your Title & Copy. Use the TM and R symbol in the copy. By doing this you create and sense of importance or authority on the page and will stand out better over the competing ads.
The secrets to getting a Higher Click Through Rate by using Google AdWords Traffic, are never ending. Unfortunately there isn't just one method. It has been proven that a multitude of methods are necessary to increase your position. Try them all and see which ones work for you.
Author Resource:
Dhruv Patel is a customer of DreamHost. He has created site to help new DreamHost customers and to promote DreamHost by giving DreamHost coupon . You can also find detailed DreamHost review there.
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