I was recently perusing through Yahoo Answers when my eyes stopped at some questions. The questions were: Can I boost my website page rank by owning a blog? And how important is a blog from an SEO point of view?
You might give consideration to the question. So what are the answers to the question? The answer to the first question is YES. Having a blog helps your website to get good recognition and it offers a significant importance. This is what search engines are saying. However, there are a few exceptions. There is the condition of whether you have enough time for blogging. Posting a few articles on a blog once in a blue moon will not create an impact both your website and blog. What is the essence of having a blog, if you can’t post fresh information? To be candid, a blog deserves more “baby sitting” than a website.
This is because your readers are always expecting to see new posts. If you are not posting new contents on your blog, you will definitely lose your readers. This is very traumatic because those readers you lost could be potential customers. Let me cite an example.
When I began working with this firm, my boss placed two blogs under my care. I devoted my time and effort to both blogs and got a page rank of three in no time. Using proper advertisement, I kept getting good traffic and search results. Eventually, one of the blogs was stopped for some reason. The one I regularly work on continued to yield good results, while the blog that we stopped suffered a loss of page rank and traffic. One month is a short period of time, but without adequate updates, your efforts at blogging could be a massive waste. So always make sure of where you are going.
Back to the question of how a blog can help you get a good page rank. Search engines respect web pages that are frequently updated with fresh content. The regular updates show that the owner pays attention to his website or blog. It is however, a bad practice to keep updating your website. That is why blogs were invented. A blog is an online class where ideas are shared, and people are fascinated to read them. It started as a personal online diary; but has been transformed into an online market. This has led to increased blogging activities and web traffic. Another benefit of owning a blog is that it once you’ve gotten massive traffic, you can advertise on your web pages. Post discussing offers and discounts could lead readers to our web page. A blog that contains rich keywords and content increases in page rank. If you provide worthy content, then you will gain lots of back links. This increases link popularity. Once you have gotten the keywords into your blog, good back links and traffic will increase your rank.
The sweetest part of blogging is that they are relatively easy to set up. Blogging does not require HTML coding skills. Some popular blog hosts are TypePad.com, Blogger.com and Wordpress.com. There are two available options for publishing your blog to an existing web hosting.
1. Publishing it to your domain
2. Publishing it to the domain of the blog’s host
Number one is a better option because it readily boosts your web page rank along with the blog’s. Blogging requires a lot of time and creativity. If you have extra time to spare, then your blog will boost your page ranking. If you are very busy, then your blog won’t grow. So be creative and gain popularity from blogging. Remember that for you to enjoy that page ranking; you need to have a functional SEO strategy.
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