“Buyer Beware” has been a saying for many years to protect the public. And it’s true. If it sounds too good to be true, then it probably is NOT true. It’s that simple. If it sounds too good, then do your homework and do not make any impulse decisions.
Let me begin by saying, I’ve made many mistakes in business as told in the “The Ugly Truth”, I’m not perfect and never will be. Fortunately, I’ve learned from my mistakes and my mission is to create an honest reputable business.
Many Internet Marketing coaches are pushing the envelope and trying to get the most money for less quality. Most Internet Marketers are selling the “online” dream while offering Internet Marketing e books and courses. Many are causing much confusion and frustration.
They use expert persuasive sales “copy” in order to convince you to quickly make an impulse decision. Don’t allow these marketers to tap your greed or sell you something you “really” don’t need. Right now, you need your money to grow your business.
In other words, most Internet Marketing product “sellers” are using hard hitting copy, shouting “fake” scarcity and asking an outrageous price. Yes, this tactic works and some marketers are making a fortune from the blood, sweat and tears of desperate people starving for the online business dream.
IM product sellers always expect a high refund ratio. Why? It’s usually due to buyer’s remorse and the product is simply not worth the high price and buyers are disappointed. Other buyers usually never even review the product or simply are too meek to request a refund.
I’m glad there are new FTC regulations in place. It will help keep many Internet Marketers from deceiving the public with their FAKE testimonials and other sneaky tactics that are currently being used.
If you’re selling Internet Marketing products and FEAR trying to sell a product without using FAKE testimonials, then maybe you should re think the quality of your product. You think?
If you’re an affiliate and fear admitting to your prospects you’re an affiliate of a hot selling quality product, then you may want to re think the reason you’re selling that particular product. If you’re selling an irresistible quality product that improves lives – most of your prospects will want your product no matter what.
Think about this: Do you think SEARS, Neiman Marcus, Woolworths, Crackle Barrel, Walgreens, Wal Mart, Macys, just to name a few multi million dollar stores actually manufacture all the products they sell? Of course not. They are simply representing or “affiliate” for a line of products of manufactures. The stores are earning a commission or profit for each product that is sold in their stores.
Do you think the public cares if “stores” earn a profit from selling products they don’t manufacture? I think not. Hundreds of multi million dollar corporations sell other company’s products and have been successful for many years.
So, why are these online fat cat AFFILIATES so afraid? Well, only they know.
Remember. “Pigs Get Fat – But Hogs Always Get Slaughtered”
In my opinion, it’s morally, ethically and legally fine to get rich and FAT while helping your customers get quality worthwhile “life improving” products at a fair price.
However, if you must convince your prospects to buy something that is low in quality – using fake testimonials while asking an outrageous price, while giving them a FAKE scarcity gimmick – then you’ll eventually become a HOG. Either, you’ll get fined by the FTC or your customers will leave you. You’ll eventually go broke and get slaughtered!
Many Internet Marketing “gurus” who sell internet marketing products are getting slaughtered. They are slowly losing the respect of their customers. Most Internet Marketers depend on repeat customers and many of these customers are not re ordering from that particular IM “guru”. This forces the IM guru to run out and find new customers. Buyer Beware!
The new up sell techniques are big business for IM product sellers. Why? Because they pull the customer inside their sales web by persuading the prospect to buy a product at an almost irresistible low price – then up sell them on more enticing products once they purchased the low price product.
They use a method called OTO – the ole “one time offer” gimmick. It’s another sneaky method of getting more money for virtually the same product. They simply break up one product into two or more products. The IM product sellers who do this are obviously not exposing their OTO up sell products or prices on their sale page. They keep this part a secret. Why? You know the answer.
If the IM guru provides an outrageous “claim” that is hard to believe – do not buy the product. If you’re on the fence – then check out the IM forums and do your homework. Even those IM gurus offer incredible guarantees – be careful. Sometimes it can be difficult to get a refund. If you want a refund – just stay persistent.
Guess what? Many IM gurus are using aliases in order to fool some of their customer list. Here’s their trick: They simply place “buyers” or “prospects” that they suspect have lost their “trust” on another list using an alias. This method allows the “hog” to create another email campaign, regain the trust of these people so they can “gouge” them again in the future. Again, “buyer beware”.
Bottom line is this: Always give your customers more than they expect. Build a business of happy satisfied “loyal” customers. Your customers will buy again and again they will also tell their friends and you ll enjoy a great reputation and a long standing online business. Don’t forget, these very same customers feed you, pay your bills and your customers also provide many of the necessities for your loved ones.
Give your customers the respect and the appreciation they deserve.
Let me give you FREE Internet Marketing Secrets. The cost is Zip Nada Zilch Zero!
Author Resource:
The MarketingSPY is an author/researcher and provides top secret Internet Marketing secrets to his friends. Grab your FREE Internet Marketing secrets right now. Go to: http://www.39secrets.com Find out exactly how to succeed online.
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