The constantly changing and maturing playing field of search engine optimization (SEO) and internet marketing can be quite confusing to business owners. With all the overload and hype of information on the world wide web, it can be a daunting task to determine the best avenue to invest your time and resources in. Here you ll find my compiled list of the top 20 internet marketing weapons that are a must do for any business owner concerned with serious growth and brand awareness.
1. Advanced internet marketing knowledge and mindset. Trying to wrap your head around all the ins and outs of internet marketing can be quite overwhelming. Start with a solid foundation, learn the basics and you ll ensure you re using more time, knowledge and imagination, and less money.
2. A well researched, written plan for marketing on the internet. Your odds for achieving your business goals will increase substantially.
3. A professional looking and easy to navigate website. Higher browser to buyer conversion rates, generating income online, offline, or both.
4. Keyword rich domain name. A keyword rich domain name makes it easy for people and search engines to find, and remember, your website.
5. Effective search engine optimization (SEO). SEO moves your website closer to the top of the search engine results pages. (SERPS) It s the most powerful and cost effective path towards sustainable, long term internet marketing results.
6. Compelling and well written direct response sales letter. Makes it more likely that prospects will act as invited.
7. Ad tracking software to measure opt in and sales conversions. Tells you what s working well and what isn t so you can earn, and save, more money.
8. Blogs. Search engines, and people, love these affordable, flexible, self publishing additions (or replacements) to traditional websites.
9. Email autoresponders. Follow up and stay in touch with large, and diverse, groups of people without lifting a finger.
10. All in one shopping carts. Eliminates the need to purchase and set up separate payment, communication, and tracking automation software and ensures that all elements work in harmony with each other.
11. Email campaigns. Highly effective and a free way to get more people to visit your website. Consider adding video elements for higher response rates.
12. Email list building strategies that combine opt in opportunities with compelling offers. Increases the pool of interested prospects and begins the relationship building process.
13. Multimedia: Audio and video to enhance communication. Enhances visitors experiences by engaging multiple senses and makes product demonstrations more effective.
14. Joint venture and strategic alliances. Allows business owners to share the work and wealth by joining forces.
15. Podcasts and nanocasts. Cost effective vehicles for repurposing and repackaging existing products and increasing brand awareness and visibility.
16. Teleseminars, teleconferences, and webinars. Offers many of the same benefits as face to face communication far less expensively while allowing global participation in meetings and classes.
17. Involvement Devices: wikis, surveys, polls, forums, blogs. Enhances the relationship building process by transforming traditional one way web conversations into two way dialogues.
18. Affiliate programs Yours and others . Allows business owners to hire an army of sales people without hiring employees and allows business owners to earn money on other people s products and services.
19. Web 2.0 Social Media. Provides everyone the opportunity to expand their personal and business networks globally.
20. Outsourcing. Cost effective to outsource routine administrative duties to ensure that business owners are free to spend time where it counts most.
Author Resource:
Founder and CEO of SkyMax, a Massachusetts SEO Company, Adam demonstrates a true passion for advanced and innovative search engine optimization strategies for sustainable, long-term business growth. Visit http://www.SkyMaxMarketing.com to learn more about the SkyMax SEO Advantage.
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