Everybody knows that there are many advantages in using promotional items for business, but there just might be more reasons than you think. Using branded promotional items helps to give your business visibility. It increases brand awareness of your business and gives your business great recognition. There are many different kinds of visibility; some can bring good recognition, and some can bring bad recognition. Before you decide which promotional giveaway you’re going to go with, take a second to decide what kind of visibility you’re hoping to achieve with this promotion, and how you think it will be received.
If your company is aiming for the maximum amount of visibility it can achieve, then your company will want to go with high visibility items. These are items that people use everyday and are highly visible to the public. Some of these items may be pens, umbrellas, car stickers, and coffee mugs. Getting these items out there to the public, in high volumes, may be a bit expensive, but will give your brand high visibility and name recognition all over the area.
If your main market is business to business selling, then there are great promotional items that you can use in this circumstance. If you’re selling office supplies to other businesses, it would be a great idea to include branded promotional items along with the order, such as some pens, calendars, mouse pads, and other common office supplies. This will give you brand visibility within the business and have them thinking of you when it is time to make that next purchase.
Different promotional items can fit different occasions and there are different items for different purposes. Your job is figure out what segment of the market you are trying to attract and exploit it. You’ll want to choose promotional items that give you high visibility in that market segment. For example, if you run a Starbucks or a different coffee house, it would be a better idea to give away coffee mugs and coffee bags with your logo on it, than it would be to give away footballs or shot glasses with the same logo.
However, there are some promotional items that can suit almost any occasion. These are common items that always give your company high visibility regardless of your target segment. Some examples of these items are promotional pens, coffee mugs, as well as magnets and key chains. But probably the biggest promotional item that never fails is a t shirt with your company’s brand and logo on it. Everybody loves t shirts and people will wear just about anything, including one with your business all over it. Using branded promotional items in your marketing plan can not only increase your company’s visibility, but also increase your company’s bottom line as well.
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Author Resource:
Frank Rossini founded Sunshine Products USA in 1976. They manufacture custom promotional items for business and gifts with only the highest quality standards. Check out their blog at http://www.sunshineproductsusa.com/blog
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