When publishing articles on external websites, use the resource box at the bottom of the article to your advantage. Tell readers about you and what it is you can do for them. Increase your credibility as an expert, build additional backlinks to your site, and get exposure for your name. If links are allowed, use keywords in the anchor text that point to the landing pages on your site.
Create a persona online. Choose a good, professional photo of yourself and continue to use the same one. This will give you an identity. Once people start to see this more and more it will give them an idea of who you are. All of the author bio fields should be filled in to give your reader a sense of your personality and background. This will personalize you give you a connection with the readers.
Writing a series of related articles can be a great way to get the most out of your article marketing efforts. Of course every article should encourage your readers to find more of your writing, but a series has its own particular kind of powerful cross-promotion. Each installment of an article series acts as an advertisement for the series as a whole.
Focus on the long-term rewards of your affiliate marketing plan, rather than the generation of big short-term profits. A sales effort requires the building of a pipeline of prospects and a lot of other groundwork over time, before the tree starts yielding any fruit. Have faith that your efforts will pay off, and keep a longer term view of success.
If you have sent out email newsletters to your customer base before, these newsletters can assist your article marketing efforts. Use newsletters as the basis for new articles to post on your website or submit to directories. Try to rewrite your material rather than using it unchanged; you want to avoid the possibility of a potential customer running into duplicate content.
Personal experiences can be a very important factor in developing quality articles. These will derive from emotions that you have, which will come through with more detail and personality. Try to write articles that relate to something that you did or were a part of if you want to maximize quality.
If you own a real estate website, you can get a good amount of targeted traffic by writing articles that refer people back to your site. These articles increase your search engine visibility, which, in turn, increases the number of people that will view your advertisement on your website.
Providing links to other websites in your articles is a great way to market your own. How? By showing readers all the other resources they can use to learn more on a topic, you're providing a central directory that they will return to check out time and time again. You may not have all the content on your site, but you definitely provide all the answers.
Don't forget that writing is a process with steps. Most of us cannot just sit down and bang out a 600 word article. It can be incredibly overwhelming. Break your writing down into short bits. Brainstorm for what you want to write about. Determine what you want your paragraphs to focus on. It is a lot easier to do one chunk of the process at a time.
Be sure your articles read like articles and not ad copy. If your articles read like a sales pitch, article directories will reject them. You should not mention your product or brand multiple times. Some article directories require that you only mention a brand or product once. Sometimes it's best just to mention it in the resource box and not in the article.
Make your article introductions lively. Try to interject some fun, wittiness or sparkle into the beginning of your article. This will draw in readers much better than something that starts off dry and boring, such as "this article is going to talk about..." Look for interesting trivia or fun facts about your topic and add them into your intro.
You can use these tips as well to build a better article marketing plan. Thousands of people are using articles to boost traffic to their websites - there is a big demand for quality content. You can earn a nice income from article related business if you apply yourself to it.
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