Including pictures or images with your article is a great way to attract more attention. Readers love to have a visual accompaniment to the text they are reading. Be sure that the image you are using is one that you have permission to use, however, and host your images on your own account instead of hotlinking.
One of the most effective ways to close your article is by following the main body paragraph with a brief summary, then an author biography. Your author bio should be carefully constructed and should increase the reader's confidence in your expertise and credibility relative to your authority on the subject matter.
After you have a healthy collection of written articles under your belt, collect them together and make an ebook. Selling this ebook is not a particularly admirable article marketing tactic. Readers will not appreciate you trying to charge them for content available for free elsewhere. A better use for your ebook is as a free reward for customers and potential customers who have expressed interest in your business.
Don't make your articles too long. On most article directories, the link to your website will appear at the bottom of your article. Therefore, if your articles are very long and readers don't manage to make it to the end, they will not see the link to your website. Seven hundred words is the industry's advised maximum.
When you are looking for the perfect topic for articles for your website, go for the obvious. Create your website around something you have at least a little bit of knowledge of and write your content about that. Be sure to devote some time to learning as much about the niche you have created as possible, so your content will continue to be fresh, lively and knowledgeable.
Stop focusing on how many words you've written already. Just because you planned to write a 300 word article, doesn't mean you can't write 1,000. Some topics just flow for us, and if it turns out longer than you originally intended, what harm does it do? Trying to artificially push a topic into a set number of words is a surefire way to have unreadable articles.
Check that the content of your articles is actually factual before you post it on your website or sell it. Your readers will only return if they can trust that the items you're writing are accurate, and if they find one mistake they will be turned off. If you don't draw an audience, your article marketing will fail.
Your article should be written just like you talk. Everything you share should be straight and to the point. You are not trying to impress your readers, you are trying to inform them. Sentences and paragraphs should be short and precise. If you have paragraphs that are too long your readers will click away.
No matter what you're writing about in order to market your site, your article never has to be over 500 words. In fact, you should strive to keep your articles at right around 400 words. Content is about getting the attention of the reader, not losing it in fluff and stories that just won't end. Save that for your Great American Novel.
Make sure that your article fits with the title you have provided for the piece. Nothing is more frustrating to a customer than when they are searching for information and they wind up on a page that has nothing to do with what they need. Keep everything relevant, and you will keep your customers happy.
Make your article title contain an immediate promise to your reader. People are always looking for information to solve a problem. If you add "5 ways to fix (insert problem), your article will grab much more traffic than a less action-oriented title. Let readers know you have information they want, and all they have to do is read through your article to get it.
If you put these tips to use as you go forth in article marketing for your business online, you will find that it is much easier than you thought and a much more profitable venture than you ever could have imagined. You could find that balance in techniques that works just right for you particularly.
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