Make sure that your website is user friendly. If people can't figure out how to do what they need to to, or find the information they are looking for, many of them will give up and go away frustrated. Not only does this lose them as a client, but they are less likely to refer you to a friend.
If you're creating an article for your own site or to sell to other websites, stick to around 500 words. This will keep the article long enough that it can contain plenty of great information, but not so long that the reader becomes bored and quits half way through reading it.
Do not blindly dive head first into mapping out and writing your article. Instead, do your homework, and conduct research on the most relevant keywords. Even the most well-written article will fail to generate the desired response if prospective readers cannot find it by performing an online search. Making your article visible by including keyword-rich content will increase your success.
When writing articles to post in online directories, it is helpful to make an outline before you begin writing the article. List several points that you would like to make along with an introduction and a conclusion. As you write the article, use your points as paragraph subjects. This technique will help you write clear articles that will appeal to readers.
Find out what topics people search for the most. These are the topics that will likely gain you the most readers, so try to find a commonly searched subject that also fits your niche. Make sure that you include the keywords in the title, so that your article will show up when someone does search.
Put a heavy focus on the quality of your articles. If you are writing too many, and you feel that your quality is suffering due to the quantity, slow down. There is no shame in actually taking the time to write a quality article, even if that means you won't be submitting as many as you are used to.
Use a free online keyword density tool in order to determine what the total keyword percentage is within each article. The search engines frown on keyword stuffing, and may ignore your article if too many keywords are used. If too few are used, your articles may meet the same fate.
To find new blogs and sites where you post your content, just contact them directly and ask. If you find a sports blog, for example, you can contact them and mention that you'll write a great article for their site if they allow you (and you only) to link to your site in the author bio or title line. This is a good way to increase your web presence.
Write the content of your article marketing pieces first, then address the key words. It's important to include relevant key words, but the content of the piece will give your customers the information they can use to determine whether your company has the products and services and know-how, to meet their needs.
If you put these tips to use as you go forth in article marketing for your business online, you will find that it is much easier than you thought and a much more profitable venture than you ever could have imagined. You could find that balance in techniques that works just right for you particularly.
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