When you are linking from your article back to your blog, don't just have the link lead back to your home page. Instead, link back to a blog post about the subject of your article. By having links to many different pages on your blog, the search engines will give your article a higher rank.
When publishing or posting your articles, consider using title casing for your titles. To use title case means capitalizing the first letter of every word. This is an effective way of drawing the attention of your reader right to your headline, and is a professional standard for writing out headlines across many industries.
Use your articles to create a blog. Add all of your articles to a free blog site such as Wordpress or Blogger. This allows you to get more mileage out of your articles, and even though people talk all about Google penalizing your for duplicate content, most people don't understand that this mostly means duplicate content that resides on the same domain.
Tailor your article marketing to your site. This means not only the topic and content, but the quality level. Whether writing yoruself or outsourcing articles, they always cost you something. Don't spend hours on articles that serve mainly to get your site ranked with a bunch of SEO terms. Put time or money into content on your sites that readers will see, and that can convert them into buyers.
Work on your word count. A good article should not be too long to be entertaining, or too short to be informative. Different article directories want different sized articles as well. Most look for articles between three hundred to eight hundred words, so if you consistently stick with five hundred, you should be fine.
You should make sure that your articles are free of typographical errors, spelling mistakes and grammar mishaps. Proofreading is an important way of showing your audience that you care about their experience as readers. Errors in your articles will only slow your readers down and make you look unprofessional.
Resist the urge to make affiliate marketing complicated. Many peoples have been extremely successful at marketing affiliate products. Learn from them by making their methods your own and help to build your success. Don't try to reinvent something that has already been proven over and over. Keep working the same simple steps, with consistency and you will be rewarded.
Make sure that your resource box includes a reason for people to click on your link so that you can drive traffic back to your site. If you have an e-book or other freebie to offer, mention it in your link. If you have more information on the same topic back on your site, provide a link to it in your resource box. It is all about getting those eyes back onto your own site.
If your goal in your article marketing is just to gain backlinks to your site, then you can focus slightly less on the quality of your content. The main goal in this type of article marketing is to be unique so that your content helps drive up your search engine rankings.
Use an article marketing directory to spark ideas for your own articles. Now to be clear; this does not mean copying or plagiarizing. It means skimming through several articles on your topic and getting ideas for new, original content you create yourself. Sometimes, reading other articles is the fastest way to find your own inspiration.
Now that you've learned some great tips, you can work to boost your business and get your article marketing campaign going in the right direction. It's going to be a relatively slow process, but by using information like this to help you along, you'll be successful before you know it.
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